Facebook advertising can produce brilliant results for businesses. Done wrong (or worse – not done at all) it can lose a company customers and friends. As a sister post to our Twitter entry, this post outlines some of the reasons Facebook should be part of a business's strategy and offers some tips on effectively using Facebook for business. Like any social media site, Facebook has particular attributes that facilitate interaction and promote engagement. Facebook's great for seeing who's friends with who and who likes (and hates) what. The first step for businesses on Facebook is to ensure their profiles are complete and current. Partially filled-in descriptions are no good. Neither are stagnant piles of outdated content. Take the time to create a quality business profile that customers and other businesses will want to be associated with. A couple of other hints: Like Twitter, you shouldn't just post about yourself. Use your Facebook profile to post content that informs and creates interest. Take advantage of the way Facebook lets you post links, pictures and video content. Engage, engage, engage. Run Facebook-only specials on products and services. Post quizzes, competitions, pictures and video of interesting things around the office and city. Make your business's Facebook profile an inviting place that makes people feel cooler for visiting it. As a business tool, Facebook can help you to build genuine credibility. Used as a way to inform and entertain, it's another social media tool than helps humanise a business and show your audience aspects of your culture you might not be able to communicate through traditional marketing channels. Use it to get people thinking, talking and interacting with you, and you'll make new friends and new customers." />
 

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Category Archives: Facebook Advertising

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