When a visitor arrives at your site, you have only a split second to convince them your business is worthy of their attention.
Before they’ve read a single word, the layout, colours and overall feel of your site have silently represented your company values, whether or not this is the image you wish to convey.
So how do you make your site say ‘read on’ without words?
The trick is in the design. Minimal is the current trend in web development, probably due to the cluttered nature of earlier sites.
But go too minimal and you run the risk of being boring. Here are a few tips to ensure your website remains tidy but engaging.
Colour background
Designers love white space, but the reality is that most of your visitors are not designers. Without colour at the end of a text line, the reader’s eye drifts into oblivion. Keep it subtle, but navigation-friendly for best results.
Colour Headers
Headers are your website’s signposts, so they need to be clear and prominent. Coloured headers stand out from your body text and make navigation easier for the visitor.
Custom Designed Logo
Readers of the English language read left to right, top to bottom. This means that in most cases your logo will be the first thing they see. Investing in a custom designed company logo may lower your bounce rate and increase sales.
High Quality Images
Images are often an afterthought to writing an article, but human beings scan a picture and feel emotion long before any words have sunk in. Make sure your images are not pixelated and are relevant to the attached text.
SitesnStores: Australia’s Leading Web Design Studio
SitesnStores offers a full website design, web copywriting and SEO service so you can get on with the business of running your company. If you would like an obligation-free quote or consultation call us today on 1300 530 796.
