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The Advantages of Google Shopping

We all know how prevalent Online Shopping is nowadays.  Australian Online Shopping reached an all-time high, with online purchases growing 57% year-on-year. An average of 1 million additional households shopped online every month, reaching $50.46 billion total spent at online checkouts. It’s a market you can’t afford to be missing out on as a business! …

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The Benefits of Instagram Advertising

Social Media is most certainly the fastest growing tool to use for Digital Marketing and advertising. No wonder it’s so popular among Small Businesses! More than half the world now uses Social Media, with 5.22 billion unique mobile phone users.  And nothing is more common than a cheeky scroll through Instagram on your mobile. We’re…

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3 Tips for Nailing Your Site Homepage

You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…

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4 Ways Testimonials Benefit Your Business

As a Small Business Owner, you know that your Customers are the key to success (duh!). But now that you’re up and running and starting to kick that ball between the goal posts, have you considered that your Site may be missing out on an element that may boost business? Your team may be kicking…

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How Your SEO and Content Marketing Strategies Can Work in Harmony

Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content.  Once upon a time, that may have been enough to…

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How to Ensure Your Marketing Strategy is Customer-Centric

Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer.    If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…

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The Importance of a Mobile-Friendly Site

The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site.  Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say.  We’re quite certain it is! But the new mobile shopping trend, as well as…

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How Google My Business Boosts Business

Sometimes brushed aside with little thought, Google My Business is a platform that deserves a bit more credit than it gets.  We know it might be a tad annoying to add another thing to your endless to-do list, but the benefits of Google My Business are definitely worth the effort. Which by the way, isn’t…

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Make Your Landing Page Your New Best Friend

Configuring your Landing Page correctly can go a really long way towards maximising your Marketing conversions, and is something to consider in the next step of your Website’s journey. “But what exactly are Landing Pages?” we hear you yelling at the screen. Okay, listen up.   A Landing Page is a standalone Web page that…

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