Email Marketing is a fast, cost-effective way to reach new Customers, keep your current Customers informed, and encourage repeat website visits. You’re able to target your Customers directly with personalised messages that you can cater to suit your brand. Which means building your Email list should definitely be on your to-do list! But don’t stress…
If you’re thinking about jumping into the pool of Social Media, we can tell you there’s a sizable amount of thought needed to tackle these platforms. But with over 3 billion combined users on Facebook, Twitter and Instagram, they are platforms that could have a cosmic impact on your Small Business, so they’re well worth…
While the average person receives 88 emails a day, Email Marketing still tops the list of powerful and effective marketing strategies. Email click-through rates are higher than the click-through rate of Google’s search network and Facebook advertising combined! So you can bet sending your audience these Emails really be a very cost effective marketing method….
The use of Social Media for businesses and brands is as common as a pigeon roaming the street. 94% of consumer marketers use Facebook, with Twitter the second most used. So as you can imagine, with the majority of your competitors already advertising on Social Media, whether it be organically or through paid ad placement,…
If Digital Marketing is something you’ve spent time looking into as a business, you’ve probably already got your fingers in a lot of different pies. But it could also mean you’re looking to continue your success and raise the stakes in the growth of your brand. If that’s the case, Dynamic Retargeting could be the…
People are always on Social Media. We’re quite certain that you’ve used at least one Social Media platform today before reading this Blog, don’t deny it! On average, a person spends almost 2.5 hours daily on social media, and Facebook is one of the most popular choices. Facebook has more than 2.6 billion users worldwide,…
As a Small Business Owner, choosing the best place to invest your time and money is crucial. It’s vital that you’re spending them in the right place. And why not spend them on advertising that has a reach large enough to get your business on the map? We are of course talking about a way…
The idea of a Customer Avatar could perhaps be a little foreign to you. It may sound like something you use in a video game, but a Customer Avatar is actually a supportive tool you can create to gain valuable insight into your prospective buyers. In such a competitive market, Customer Avatars assist Small Business…
How’s your business Twitter game? As one of the top platforms to keep up with trends and conversations, it’s a handy way to gain more insight into your Customers when it comes to advertising. With it being the less commonly used Social Media advertising platform, you may not have had the chance to fully consider…
Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…
