Did you know that Pay per Click advertising is one of the most powerful Digital Marketing tools available to Small Business Owners? It allows you to focus your Marketing efforts on your target customers, attract these customers almost instantly and outperform your competition. Your Small Business will experience huge Return on Investment using PPC, possibly more than you would with any other Digital Marketing too. PPC is exactly how so many Small Businesses are converting page visits into sales.
But there are a ton of misconceptions surrounding PPC, as well as features that people don’t even know about. To fully understand PPC, we’ve put together 6 facts to really set the record straight. We’ll show you the benefits, expose the myths and provide you with all the information you need to be certain that you definitely need to invest in a PPC Campaign today.
1. You Only Pay When Someone Clicks On Your Ad
Unlike other Digital Marketing advertising such as Facebook Ads, you don’t have to pay until someone clicks on your ad. This means you’re only paying for a genuinely interested customer. If you’re using Facebook Ads, for example, you’re paying X amount of dollars for your ad to just sit there, hoping for leads. If no one clicks on your ad, you still have to pay. On the other hand, when you have PPC, you can customise your ad using specific Keywords to target the right audience. And it’s only when a searcher clicks on your ad that you pay.
2. You Can Include Negative Keywords
Another way to make sure you’re ad is targeting the correct audience is by including Negative Keywords within your Campaign. By doing this, you can ensure that your ad doesn’t show up when a particular word or phrase is searched. For example, let’s say you own an optometrist Business that sells reading glasses. A negative Keyword you should probably include would be ‘drinking glasses’ or ‘wine glasses’, as this will prevent your ad from showing up in irrelevant searches. By doing this, you save money on wasted clicks. You also create more opportunities for your ad to appear on searches that are relevant and more likely to convert into sales.
3. PPC Isn’t Affected by Google Algorithm Updates
Google is constantly changing and updating its algorithms, to ensure that its delivering the very best possible search results to its users. This means that if you’re using Search Engine Optimisation, your site ranking could be heavily affected by a sudden update. Unlike SEO, however, Pay per Click remains unaffected by these updates, meaning you’re ad is still sitting pretty in prime position.
4. PPC Doesn’t Have to Be Expensive
The best thing about Pay per Click is that it can work within a small budget. If you’re only able to invest a small amount, a PPC Campaign is still achievable. You can only afford $2 per click? That’s fine! PPC can still work for your Small Business. Using thorough research and the right Keywords, even investing a small amount can see your earning huge Return on Investment!
5. The Top 4 Ad Spots Get all the Clicks
Your SEO strategy could be perfect, but PPC clicks will still out number your organic clicks. If the top 4 ads are gaining majority of the search traffic, there’s not too many clicks left for those only relying on the organic traffic that’s generated from SEO. You don’t want to be fighting with your competitors for the small remainder of customers who scroll past the top ads. That being said, combining your SEO and PPC could be a huge advantage. Imagine your ad displaying in the top paid results as well as your website SEO ranking organically on the first page of results! That’s double exposure and a huge step forward in converting leads into sales.
6. Mobile Matters
Did you know that more than 50% of paid search clicks are performed on mobile devices? This really isn’t much of a surprise considering most people have a mobile device attached to them these days! People are searching for products or services using their phones more than ever. This means, it is imperative that your website is mobile-friendly to accommodate your audience’s web traffic.
So now that you’re up to date, there’s only one thing left to do. Get your Small Business a PPC Campaign! We know it’s easy to fall into the trap of not doing something simply because your anxious to get started. We’ve all been there. But honestly; if your Small Business isn’t across PPC, you’re missing out on a lot of opportunities. We guarantee, your competition is already utilising PPC. You can’t afford to be the one left behind.Invest in the most powerful Digital Marketing tool and see what it can do for your Small Business.
If you’re still stuck on where to go from here, this is exactly what we’re here for. Don’t sweat the small stuff. Our team of experts know the ins and outs of Pay-Per-Click advertising. We’ll put our skills to work and help you launch your PPC campaign today.