Why Should I Advertise with Bing? Doesn’t everybody use Google?

The questions above is almost always the first thing that comes to mind when Small Business Owners are told that there’s this thing called Bing Ads that they need to give a shot.

Let’s face it, the less popular path is not always the first thing that comes to mind when thinking about the best way to grow your Small Business Online. However, when it comes to Digital Marketing you do need to be prepared to take fresh approaches to grow and stabilize yourself. In this blog, we’ll talk you through some of the advantages of looking beyond the monumentally popular (for a reason) Google when it comes to Paid Search Advertising. In fact, Bing may work wonders for you. How? Keep reading.



The most common reason we hear from Small Business Owners for steering clear of Bing is an uncertainty about the number of potential Customers actively using the platform. We’re not gonna lie to you, Bing’s usage is way down on Google’s. That’s just a plain fact. However, there are millions of people out there who use Bing. Maybe the numbers aren’t as impressive as Google’s, but they’re still big enough for Bing to be considered the world’s second largest Search Engine. Just think about it, Bing is the default search engine of Windows 10 computers and Microsoft Edge.

In addition to accessing the huge number of people using Bing, your paid Ads will also be distributed across Yahoo and AOL… the number of potential Customers to target just keeps growing.  


No matter the perks you get on whatever PPC platform you use, your budget is always one of the central elements for any Ad campaign you run. You may well have mind-blowing strategies, but if you don’t have the money to spend, there’s a fair chance you’re not going to see the traction you need.

This is where Bing Ads has a clear advantage of Google. As competition and bidding on keywords isn’t as fierce, the average cost per click can be considerably lower. Obviously, if your average click costs you less, your budget is going to go that little bit further.


If you’re a Small Business Owner who’s worked hard to get to the stage where you’re Advertising across a few of Australia’s time zones, then Bing is about to become your best friend.

Bing makes it possible to show your ads depending on the particular time in a target location. For instance, if you’ve discovered that your Paid Search sweetspot is between 9:00-11:30 am, Bing will allow you to tailor your ads so they show at that specific time on the east coast, and then the west. It seems like a minor step, but it’s actually pretty helpful for those looking to get the absolute most out of their budget.


Right now, Bing is continuously working on improving its features, with the goal of providing its Advertisers with better tools for their campaigns. One such feature is an improvement on the reporting of impressions, traffic to your website, and even visits to your Social Media pages. If you fancy yourself a bit of a data master it’ll also show you the connection data, sitemaps, site errors, and a table of keywords to make it easier for you to ongoingly improve your Ads.

Still not sold on the advantages of Bing Paid Search? Unsure exactly how to get started? Get in touch and have a brief chat with one of our Digital Marketing experts. They’ll be able to guide you on exactly what you need - and why for your Small Business.