Sites n Stores

A Beginner’s Guide to Google Ads

As a Small Business Owner, choosing the best place to invest your time and money is crucial. It’s vital that you’re spending them in the right place. And why not spend them on advertising that has a reach large enough to get your business on the map? We are of course talking about a way…

Read more

How to Create the Ideal Customer Avatar

The idea of a Customer Avatar could perhaps be a little foreign to you. It may sound like something you use in a video game, but a Customer Avatar is actually a supportive tool you can create to gain valuable insight into your prospective buyers. In such a competitive market, Customer Avatars assist Small Business…

Read more

The Best Bits of Twitter Ads

How’s your business Twitter game? As one of the top platforms to keep up with trends and conversations, it’s a handy way to gain more insight into your Customers when it comes to advertising. With it being the less commonly used Social Media advertising platform, you may not have had the chance to fully consider…

Read more

5 Ways to Create Engaging Social Media Content

Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…

Read more

How to Find Your Brand Voice

For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand?  It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…

Read more

How to Impress with Your Email Signature

It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…

Read more

The Advantages of Google Shopping

We all know how prevalent Online Shopping is nowadays.  Australian Online Shopping reached an all-time high, with online purchases growing 57% year-on-year. An average of 1 million additional households shopped online every month, reaching $50.46 billion total spent at online checkouts. It’s a market you can’t afford to be missing out on as a business! …

Read more

The Benefits of Instagram Advertising

Social Media is most certainly the fastest growing tool to use for Digital Marketing and advertising. No wonder it’s so popular among Small Businesses! More than half the world now uses Social Media, with 5.22 billion unique mobile phone users.  And nothing is more common than a cheeky scroll through Instagram on your mobile. We’re…

Read more

3 Tips for Nailing Your Site Homepage

You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…

Read more