Sites n Stores

How to Find Your Brand Voice

For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand?  It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…

Read more

How to Impress with Your Email Signature

It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…

Read more

The Advantages of Google Shopping

We all know how prevalent Online Shopping is nowadays.  Australian Online Shopping reached an all-time high, with online purchases growing 57% year-on-year. An average of 1 million additional households shopped online every month, reaching $50.46 billion total spent at online checkouts. It’s a market you can’t afford to be missing out on as a business! …

Read more

The Benefits of Instagram Advertising

Social Media is most certainly the fastest growing tool to use for Digital Marketing and advertising. No wonder it’s so popular among Small Businesses! More than half the world now uses Social Media, with 5.22 billion unique mobile phone users.  And nothing is more common than a cheeky scroll through Instagram on your mobile. We’re…

Read more

3 Tips for Nailing Your Site Homepage

You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…

Read more

4 Ways Testimonials Benefit Your Business

As a Small Business Owner, you know that your Customers are the key to success (duh!). But now that you’re up and running and starting to kick that ball between the goal posts, have you considered that your Site may be missing out on an element that may boost business? Your team may be kicking…

Read more

How Your SEO and Content Marketing Strategies Can Work in Harmony

Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content.  Once upon a time, that may have been enough to…

Read more

How to Ensure Your Marketing Strategy is Customer-Centric

Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer.    If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…

Read more

The Importance of a Mobile-Friendly Site

The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site.  Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say.  We’re quite certain it is! But the new mobile shopping trend, as well as…

Read more