Blog

4 Ways Testimonials Benefit Your Business

As a Small Business Owner, you know that your Customers are the key to success (duh!). But now that you’re up and running and starting to kick that ball between the goal posts, have you considered that your Site may be missing out on an element that may boost business? Your team may be kicking…

Read more

Blog

How Your SEO and Content Marketing Strategies Can Work in Harmony

Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content.  Once upon a time, that may have been enough to…

Read more

Blog

How to Ensure Your Marketing Strategy is Customer-Centric

Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer.    If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…

Read more

Blog

The Importance of a Mobile-Friendly Site

The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site.  Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say.  We’re quite certain it is! But the new mobile shopping trend, as well as…

Read more

Blog

How Google My Business Boosts Business

Sometimes brushed aside with little thought, Google My Business is a platform that deserves a bit more credit than it gets.  We know it might be a tad annoying to add another thing to your endless to-do list, but the benefits of Google My Business are definitely worth the effort. Which by the way, isn’t…

Read more

Blog

Make Your Landing Page Your New Best Friend

Configuring your Landing Page correctly can go a really long way towards maximising your Marketing conversions, and is something to consider in the next step of your Website’s journey. “But what exactly are Landing Pages?” we hear you yelling at the screen. Okay, listen up.   A Landing Page is a standalone Web page that…

Read more

Blog

A Step by Step Guide on Driving Traffic to Your Blog

You may be aware that writing Blogs is a fantastic avenue to go down if you’re desiring more traffic to your Site, and it has the added benefit of contributing to your Online growth as a business. But even after you’ve decided you’re diving in head first, set it all up on your Website and…

Read more

Blog

Enhance Your Marketing Mix: The 7 Ps Explained

Do the words ‘Marketing Mix’ strike fear into your heart? Or perhaps it has you scratching your head? It’s a term that is dangerous, dangerously beneficial! If you’re across your Marketing Mix then you’re delivering value to your Customers. So now that you’re a bit more interested, what exactly is a Marketing Mix? Within the…

Read more

Blog

The Power of Inbound Marketing

Small Business Owners often have to contend with a limited Marketing budget, and the cost of regular Outbound Marketing methods can end up being prohibitive. But what if we told you there was another, more cost effective way to market your brand? With long lasting and powerful gains, Inbound Marketing and Small Businesses are a…

Read more

Blog

How To Write A Killer blog In 5 Steps

Ah, blogs. We know you might have been putting this off for a while, because the hardest part about writing a blog is to put your fingers on the keyboard and type out that first word.  We’ve been there! Our advice comes from first-hand experience of blog creation, and we want to share our knowledge…

Read more