Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market.
But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social media actually requires a considerable amount of marketing expertise. Here, we’ve put together seven essential tips for making the most of your social marketing presence.
1. Strategise first
2. Choose the right platform
- What is the unique purpose of the platform?
- Does the platform make sense for my content?
- What platforms does my target audience use? What types of audiences does this platform tend to serve?
- Does it make sense for my business type and industry? Do its attributes relate to my business needs?
- How much time on this network is necessary to have the most effective impact?
3. Pay attention to your audience
4. Images are everything
5. Encourage and value feedback
6. Add social media feeds or links to your website
7. Share interesting content
Engaging, genuinely valuable content is the underpinning foundation of a successful social media marketing campaign.
The premise is pretty basic: if you share interesting and useful content, this can result in more re-shares, more website traffic, and an increase in conversions.
Compelling content can include:
- Statistics or data
- Infographics
- Case studies
- Industry research
- Related quotes that might be inspirational or humorous
- Relevant memes
- “Behind the scenes” images
- Articles, stories, blog posts
- “A day in the life” posts
- Tips
- Video testimonials
- “Caption this” posts
- Breaking industry news
- Employee profiles
Get posting!
If you need some help from a social media specialist, talk to one of our experts today – if you are a current client, call 1300 883 639 – call 1300 796 530 if you are a new client.