content marketing

7 essential ways to create engaging content for your website

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Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…

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11 great layouts

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What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…

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12 colours and how to use them: an introduction to colour theory in web design

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We could write a book on colour theory – and if you go searching, you will certainly find one. The research behind colour theory goes back to classical art history – master painters have long understood the power of colourisation. While the art of colour in web design is relatively new, it is underpinned by…

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7 essential social media marketing tips for small businesses

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Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…

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16 ways digital marketing can give your business an edge

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So you’ve gotten yourself a beautifully designed, user-friendly website, and you think it looks pretty sweet. Excellent. It’s a great start in establishing an online presence for your company and your brand. But that’s just the first step. Now it’s time to work out how you’re going to attract visitors and convert leads. These days,…

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