PPC, which stands for “Pay Per Click Ads” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it. Pay Per Click ads are a fairly simple but highly specialised form of online advertising. Your ad…
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Google Ads – also known as Pay Per Click (PPC) – is a proven tool when it comes to driving a quantity of targeted traffic to your Website. However, just like everything else in Business, once you’re up and running, you need to set aside some time to see how you can really maximise the…
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December is just around the corner and people are now starting to do their shopping! If you’re a Small Business Owner, you have to take advantage of this peak selling period. Christmas has always been a time on increased consumer spending, you certainly don’t want to miss a sale. While there’s no denying that this…
Read More About Is it too late to Start Digital Marketing in Time for Christmas?
The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…
Read More About 5 Easy Ways to Write Product Descriptions that Sell
Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…
Read More About 7 essential ways to create engaging content for your website
Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…
Read More About 7 essential social media marketing tips for small businesses
