digital marketing

7 PPC benefits

PPC, which stands for “Pay Per Click” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it. PPC is a fairly simple but highly specialised form of online advertising. Your ad targets certain keywords relevant…

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WHAT IS GOOGLE PLUS AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?

If you’ve heard of the internet, you’re probably aware that Google is the planet’s largest Search Engine. As of June 2018, Google makes up around 68% of the global Search Engine pie. Ease of use, search efficiency, and relevance of results – these are the prime reasons people use Google every single day to search…

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5 very good reasons to make your website responsive

With smartphone browsing becoming increasingly commonplace, it’s more important than ever for your website to be adaptable on multiple devices. Enter responsive design. Responsive design is a web development approach which aims at crafting websites to provide an optimal viewing and interaction experience on any device, from desktop computers and laptops, to tablets and mobile…

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16 ways digital marketing can give your business an edge

So you’ve gotten yourself a beautifully designed, user-friendly website, and you think it looks pretty sweet. Excellent. It’s a great start in establishing an online presence for your company and your brand. But that’s just the first step. Now it’s time to work out how you’re going to attract visitors and convert leads. These days,…

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