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5 Common Pay Per Click Mistakes And How You Can Avoid Them

Pay Per Click, more commonly referred to as PPC, can be a fantastic Digital Marketing tool for Small Business Owners. When undertaken correctly, this paid form of advertising is one of the fastest ways to increase traffic to your Website, boost your click-through-rate and grow your visitor engagement. By using tools such as Google AdWords,…

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Make Your Images Perfect for Every Social Media Platform

We all know just how important images are when it comes to marketing your Small Business online. Social Media has become a crucial component of any Small Business Owner’s successful Digital Marketing Strategy and, given its emphasis on visuals, this means it’s essential to get your pictures perfect. Images speak a thousand words in the…

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7 PPC benefits

PPC, which stands for “Pay Per Click” (also known as Google AdWords), is one of the most popular forms of digital marketing, and there are loads of reasons why small and medium-sized businesses should be using it.PPC is a fairly simple but highly specialised form of online advertising.Your ad targets certain keywords relevant to your…

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16 ways digital marketing can give your business an edge

So you’ve gotten yourself a beautifully designed, user-friendly website, and you think it looks pretty sweet. Excellent. It’s a great start in establishing an online presence for your company and your brand. But that’s just the first step. Now it’s time to work out how you’re going to attract visitors and convert leads. These days,…

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