social media marketing

More Than Followers and Hashtags: How to Drive Sales with Instagram

You’ve probably heard a lot about the importance of generating good engagement on your Business’s Instagram account. Of course, engagement is indeed important, but there’s more to Instagram than just gaining followers and likes. It may look like the innocent Social Media sweetheart, but behind the carefully crafted photos and glossy quote posts, Instagram is…

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5 Benefits of Advertising Your Small Business on Instagram

Aside from ranking as the most popular Social Media Platform next to Facebook, Instagram is more than just a user-friendly photo and video sharing application. With the rise of selfies and easy to use editing tools, people have been engaging more through photos, which is what has transformed Instagram into a particularly valuable and attractive…

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The Top 6 Strategies to Create Killer Web Content that Sells

In today’s Digitally-Driven World, having a Website is not just recommended for Businesses, but is a necessity. And while simply setting up a Website for your Small Business can be relatively straightforward if you engage the right professionals, maintaining it is a whole different story. Many Small Business Owners miss the opportunity to increase their…

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Instagram Advertising For Small Business: Everything You Need To Know!

With the proliferation of easy-to-use Social Media Platforms, Online Advertising has become increasingly affordable and achievable for all Small Business Owners. While Facebook still dominates by way of user numbers, Instagram is quickly becoming one of the more sought-after Advertising methods, as it offers endless opportunities for Businesses to reach their target audiences. Over time,…

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Cardinal Sins To Avoid On Your Facebook Ads

Now that you’ve successfully created your Small Business’ Facebook Page, there’s every chance it gets viewed by thousands of Facebook users daily. Make no mistake about it, Facebook is the most dominant Social Media platform today, making it the perfect promotional tool for your Small Business. The tricky part – or the exciting part depending…

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Which social media platform is right for my business?

In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing…

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7 essential ways to create engaging content for your website

Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…

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7 essential social media marketing tips for small businesses

Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…

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9 reasons why you need to hire a professional web developer

It can be tempting to hire a freelancer to design and develop your website. For one thing, they can be far cheaper than most web development companies, and some of them are quite talented. Sounds pretty good, right? And pretty fail-proof, too, no? Talented and cheap! Unfortunately, good web development requires a veritable village, and…

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