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5 Common Pay Per Click Mistakes And How You Can Avoid Them

Pay Per Click, more commonly referred to as PPC, can be a fantastic Digital Marketing tool for Small Business Owners. When undertaken correctly, this paid form of advertising is one of the fastest ways to increase traffic to your Website, boost your click-through-rate and grow your visitor engagement. By using tools such as Google AdWords,…

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Make Your Images Perfect for Every Social Media Platform

We all know just how important images are when it comes to marketing your Small Business online. Social Media has become a crucial component of any Small Business Owner’s successful Digital Marketing Strategy and, given its emphasis on visuals, this means it’s essential to get your pictures perfect. Images speak a thousand words in the…

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Which social media platform is right for my business?

In a rapidly changing and growing social landscape, social media marketing has become a critical way for small businesses to differentiate themselves and connect with their customers. Have you thrown yourself (and your business) head-first into social networking? Or have you shied away from what can be seen as a fairly intimidating array of always-increasing…

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7 essential social media marketing tips for small businesses

Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalise your brand experience, to improve your customer relationships, and to more closely target your market. But while it might seem pretty straight-forward, it’s actually much harder than it looks to get right. Mastering social…

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