digital marketing

11 great layouts

What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…

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12 colours and how to use them: an introduction to colour theory in web design

We could write a book on colour theory – and if you go searching, you will certainly find one. The research behind colour theory goes back to classical art history – master painters have long understood the power of colourisation. While the art of colour in web design is relatively new, it is underpinned by…

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5 very good reasons to make your website responsive

With smartphone browsing becoming increasingly commonplace, it’s more important than ever for your website to be adaptable on multiple devices. Enter responsive design. Responsive design is a web development approach which aims at crafting websites to provide an optimal viewing and interaction experience on any device, from desktop computers and laptops, to tablets and mobile…

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9 reasons why you need to hire a professional web developer

It can be tempting to hire a freelancer to design and develop your website. For one thing, they can be far cheaper than most web development companies, and some of them are quite talented. Sounds pretty good, right? And pretty fail-proof, too, no? Talented and cheap! Unfortunately, good web development requires a veritable village, and…

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9 things to consider when building a website for your business

When creating a website for your business, there’s a neverending catalogue of issues to bear in mind. From financial considerations and questions relating to style and design, to longer-term issues pertaining to hosting and maintenance, the whole project can start to look a bit daunting and dizzying. This can be especially true for small business…

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