What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…
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No-one wants to talk to a robot, or enjoys exploring a space that feels sterile, cold and impersonal. While some elements of web design are geared towards making your website readable for robots – SEO (“Search Engine Optimisation”), Googlebots – a human element should always be at the forefront of your site. At its core,…
Read More About 7 ways to add a personal touch to your website
If you’re not quite sure how SEO works, it can seem like a bit of an arcane mystery. Maybe you’ve heard the term a couple of times but don’t really know what it is or what it involves. Perhaps you just don’t think it’s relevant to your small or very new business. It might also…
Read More About 13 questions you’ve always wanted to ask about seo
We could write a book on colour theory – and if you go searching, you will certainly find one. The research behind colour theory goes back to classical art history – master painters have long understood the power of colourisation. While the art of colour in web design is relatively new, it is underpinned by…
Read More About 12 colours and how to use them: an introduction to colour theory in web design
With smartphone browsing becoming increasingly commonplace, it’s more important than ever for your website to be adaptable on multiple devices. Enter responsive design. Responsive design is a web development approach which aims at crafting websites to provide an optimal viewing and interaction experience on any device, from desktop computers and laptops, to tablets and mobile…
Read More About 5 very good reasons to make your website responsive
From traditional advertising channels to digital, logos are everywhere, and when you see a good one, you know straight away. That’s because an effective logo is distinctive, appropriate, practical, graphic, simple, and conveys an intended message. Sometimes, they also radiate a certain something that you can’t actually quite pin down, but somehow end up branded…
Read More About 20 great logos and why they work
It can be tempting to hire a freelancer to design and develop your website. For one thing, they can be far cheaper than most web development companies, and some of them are quite talented. Sounds pretty good, right? And pretty fail-proof, too, no? Talented and cheap! Unfortunately, good web development requires a veritable village, and…
Read More About 9 reasons why you need to hire a professional web developer
When creating a website for your business, there’s a never ending catalogue of issues to bear in mind. From financial considerations and questions relating to style and design, to longer-term issues pertaining to hosting and maintenance, the whole project can start to look a bit daunting and dizzying. This can be especially true for small…
Read More About 9 Essential Tips for Crafting a Business Website That Works Wonders
