When it comes to establishing a strong online presence, most savvy Small Business Owners use Websites and blogs to engage with new and existing clients. And though creating incredible content for your Business is vital, the importance of selecting a good web host often takes a back seat.
Many people might not even have a clear understanding of what their Website Host actually does. Well, essentially, your Web Host is responsible for making your Website accessible to Internet users around the world.
You pay your provider a small fee (think of it like ‘rent’) for a space in the vast Worldwide Web. While there are ways to host your Site yourself, but without the correct technical knowledge, the results will likely be disastrous.
Though Website Hosting doesn’t often take the stage in comparison to flashy technology and exciting new Digital Marketing Strategies, it’s essential to the success and longevity of your Business.
Keep reading to find out exactly why you need an amazing Website Hosting Service.
Website Downtime Can Damage Your Business
As a Small Business Owner, your Website or Ecommerce Store is an incredibly important component of your Business Success. It helps you generate leads, build relationships with customers and, when performing at its best, will increase your sales and revenue.
If you believe that having a low-quality Website Hosting Service won’t affect these things, think again. When Amazon recently experienced a 40-minute outage, the company lost about $5 million in sales. Your loss might not be quite as big as this, but it will no doubt have some negative implications for your Business.
If your Website goes down, your potential customers won’t have access to any of your content. That means the hours you’ve spent creating great Website copy to advertise your products or services has completely gone to waste. If your Website’s down, that’s it. You’re out of the game until your Web Host is able to rectify the issue.
Security and Malware Attacks
While there is no foolproof way to completely guarantee your Website’s security online, choosing a reputable, professional Web Hosting Company will help give you peace of mind.
Any trustworthy Web Host will back up all your data to a removed, separate server. This means that in the case of hacking or malware attacks, all your crucial Business details and information can be restored. Think of it like making multiple copies of something and hiding it in another location for safekeeping.
When it comes to cyber security risks, Ecommerce Stores are typically hit the hardest. Everything from customer payment details, private information and even your own Business details can be accessed by a hacker. A good Web Host Provider should offer additional security features on top of their basic hosting, to ensure you have outstanding security.
On top of this, they should also be able to assist you with technical support, maintenance and security issues 24 hours a day.
Speed Is Your Friend
One of the main reasons that people love the internet is because it’s so darn fast! In today’s digitally-orientated society, consumers expect access to information, products and services in real time – and not a second longer!
Unfortunately, if you’re saddled with poor Web Hosting, the loading time of your Website can severely suffer. If this is the case, you could be losing sales by the second. Think about it, why would a potential customer wait for your page to load when they could click straight on to your competitors Sites instead?
It’s important not to give them this option! An excellent Web Host Provider should provide you fast page-load times, allowing you to maximise the online user-experience. And faster, easier access to your products and services means more satisfied browsers and, ultimately, greater sales.
A Better Performing SEO Ranking
Typically, the higher you place within Google’s search rankings, the more customers will be driven organically to your Website or Online Store. A reputable, top-performing Web Host will give your Site the very best chance of performing better in search rankings and improving your overall Search Engine Optimisation (SEO).
On the other hand, if your site is often down, riddled with errors or has poor load-times, this will have a negative impact on where your Business places within the ranks.
Because You Deserve Excellent Customer Support
The internet never sleeps, and neither do your customers. This makes it imperative that your Business’s Website is being constantly monitored, protected and maintained.
When choosing a great provider, you need to be safe in knowing that you can easily have access to fast, knowledgeable professionals who can help should the worst occur! There’s no point in having a Website Host Provider who won’t be on hand to assist you – after all, their job is to provide you with a stable, functioning Website!
So, if you were underestimating the importance of a fantastic Website Hosting Service, we hope reading this has made you seen the light. Sure, it might seem like an insignificant detail, but there’s no point in having a beautifully designed, perfectly crafted Website or Online Store if customers can’t access, find or load it!
Ultimately, the success of your business depends on the usability and accessibility of your site, factors which rely heavily on having reliable, high-class Web Hosting.