Google Adwords, otherwise known as Pay Per Click (PPC) is Googles method of allowing Businesses to Advertise on their platform. When paying for these Advertisements, you don’t actually pay for the space that your Advertisement appears on, but instead pay for when Customers Click onto the ad and go through to your Site.
This means you’re only paying for relevant Customers that are interested and ready to purchase. Setting up a Google Adwords Campaign can be a bit tricky, and requires technical knowledge on how to make the most out of your Campaign.
When setting up a Campaign, you add certain Keywords and Key Phrases, and this is what you “bid” on. But, not all Keywords and Phrases cost the same when clicked on. This means that your PPC Campaign needs constant monitoring and Optimising, as trends in your Industry and Online change.
The ultimate benefit of a Google Adwords Campaign is that it evens the playing field. No matter if you’re a Small Business or a large corporation, you still have equal chance for appearing when a Customer types in a Keyword. How great is that!