6 Tips for a Digital Successful Newsletter
In the Digital age, a well-crafted newsletter can be a powerful tool for Small Businesses. Intrigued? We don’t blame you. It helps to engage your Customer base, build brand loyalty, and drive business growth. Are we mistaken in thinking that they are all things that Small Business Owners want?
An effective Digital newsletter also goes beyond just sharing updates, it provides valuable content, nurtures relationships, and keeps subscribers eagerly anticipating each edition. How do you accomplish this, you ask? Luckily for you, your Digital Marketing experts are here to share our infinite wisdom and tips on creating the best Digital newsletter for your business!
1. Create Attention-Grabbing Subject Lines
We all know that first impressions are everything, which is why your newsletter’s subject lines are so important. People’s inboxes are inundated with various junk emails every day, and you don’t want your audience to think your newsletter is one of those, do you? Your newsletter certainly isn’t junk! Well, it won’t be as long as you follow our tips.
To stand out from the real junk emails, your subject line needs to be eye-catching, but there’s more to it than just that. Once you have piqued their interest, you also need it to sound informative so they will actually go on to read your newsletter. People aren’t going to give up their valuable time to read something that is a waste of time. Just think, you’re a Small Business Owner, meaning you have no time, would you give up your valuable time to read something uninformative? No? Then why should your audience?
Even though you want your audience to read your email, don’t straight up lie to them. Yes, this may get them to read your email, but the short-term benefit does not outweigh the long-term problems of doing this. All it will accomplish is having your audience distrust you and your business, and we can’t have that! We know that you are trustworthy, at least, we hope you are…
2. Craft Compelling Content
Now, onto the meat and potatoes, your newsletter needs to be filled to the brim with engaging content! If your content isn’t stellar then they are just going to unsubscribe, and without subscribes all you are going to be doing is shouting into the void.
To keep your audience around, your content needs to provide value to them and needs to be relevant to their interests, otherwise they will be questioning why they signed up in the first place. Include a mix of informative articles, how-to guides, industry insights, product updates, and exclusive offers.
By addressing their pain points and offering solutions you will keep them engaged and eager for more!
3. Engaging Design and Layout
Looks are everything Online, Don’t try to argue with us, you’ve been on Instagram, you know what we are talking about! That’s why it’s imperative that your newsletter has a clean and visually appealing layout, with short paragraphs and plenty of white space.
As with the rest of your Online content, your newsletter should enhance your brand identity through branded colours, fonts, and images so that your readers can be reminded of how consistent and professional your business is.
As everyone is on the go nowadays, your newsletter needs to be Mobile responsive. Most people read emails on their smartphones, so your content needs to look great and be easy to read on smaller screens, otherwise readers aren’t going to give you the time of day. And that would be a crying shame since we know that if you followed our tips your newsletter would have been an amazing read!
4. Personalisation and Segmentation
Don’t talk to your audience like they are all the same, trust us, they are not going to respond well to that. Your readers want to feel like you are talking directly to them. Impossible you say? It’s actually quite easy.
Use personalisation tags to address your subscribers by name and customise your content based on their preferences by segmenting your email lists into specific groups based on demographics and behaviour, allowing you to send targeted content that resonates with these specific groups.
5. Include a Call to Action
You don’t want your subscribers to just read your newsletter and then wave goodbye, what would be the point of that? Your business is amazing and you want your audience to see all aspects of it! That’s why each newsletter you send needs to have a clear Call to Action (CTA) that guides your readers on what step they should take next. Whether it's visiting your Website, reading your blog, checking out your Social Media, or making a purchase, an easy-to-follow CTA ensures that your readers will become loyal and consistent Customers.
6. Frequency and Consistency
Decide on a consistent sending frequency so that your subscribers know when your newsletter is coming and are excited with anticipation, waiting for the day it finally arrives in their inbox.
But don’t make this frequency so consistent that you can’t keep up with it, you don’t want to burn yourself out and start putting out mediocre content. If you start doing that, your audience won’t be eagerly anticipating your newsletter anymore and they may even start unsubscribing! Imagine that horror scenario!
So, now that we have so graciously given you all of our expert advice, you have absolutely no reason to not have a Digital newsletter! Grow your Small Business, create loyalty among your Customers, and make sure to thank your favourite Digital Marketing experts for getting you well on your way to creating an ace Digital newsletter! You’re welcome.