If you own a Small Business then you want people to remember you! There’s no point in running a company that lacks business due to no word of mouth recommendations or repeat customers. To be remembered you need to be disruptive.
Luckily for Small Business Owners, you now have the power to make a significant impact by creating disruptive content Online. Disruptive content challenges the status quo, captures attention, and sparks conversations, ensuring that your business won’t be forgotten any time soon!
So, why are we here? You know that we can’t help but give you advice! In this blog we will explain how adopting innovative strategies and thinking outside the box can give you a competitive edge and drive meaningful engagement.
1. Know Your Audience
You may think that you already know your audience, but trust us, you can never know enough! To Create Disruptive content it’s crucial that you don’t just understand your audience on a base level, but that you know them inside and out.
Conduct thorough research by using Customer surveys as well as Social Media and Website analytics. We know that this sounds like homework, but it will benefit you in the long run!
This research will help you gain valuable insights on your Customers’ needs, preferences, and pain points which will enable you to tailor your content to resonate deeply with them, increasing the chances of disrupting their attention. And what Small Business Owner doesn’t want their Customers' attention?
2. Challenge Conventions
This one might seem obvious, but challenging conventions is disruptive for a reason. It gets people thinking, and if you can get them to think about your business, then it doesn’t get any better than that!
Challenge existing norms and conventions by thinking differently and challenging your industry’s established practices. Be bold and address your industry’s challenges and limitations head on through your content, and present fresh perspectives on these issues that break away from the ordinary. This approach will capture attention and differentiate your business from your competitors, so you can have your target market all to yourself!
3. Embrace Experimentation
Creating disruptive content requires a willingness to experiment and adapt. You can’t be stuck in the past, and we’re willing to drag you out ourselves! Embrace change by encouraging your team to generate new ideas, test different content strategies and explore emerging formats and platforms to help you captivate your audience and disrupt their Online experience. This can include live streaming, interactive quizzes, augmented reality experiences, or immersive storytelling techniques.
But don’t just do something different and call it a day! Disruptive content is often the result of continuous learning and refinement, so analyse the results of your content strategies and be open to adjusting your approach based on the feedback and data.
4. Spark Emotions
Nothing is more disruptive than resonating deeply with people and tapping into their emotions. Accomplish this by crafting your content in a way that evokes strong emotions such as surprise, awe, joy, and even controversy. Use storytelling techniques to create narratives that connect with your audience on an emotional level.
This emotional resonance increases the chances of your content being shared, discussed, and remembered, thus creating a disruptive impact. And depending on how good of a storyteller you are, you may even make people cry!
5. Encourage User-Generated Content
Yes, we’re on about User-Generated Content (UGC) again, but that’s because it’s important, we promise! And maybe if we go on about it enough, Small Business Owners like you will listen to us.
UGC disrupts the traditional one-way communication model by encouraging active participation from your audience. This makes it a powerful tool in making your content memorable, as people are far more likely to listen to what you have to say if they are also involved. Humans love to give their opinions, who knew?
6. Collaborate with People in Your Industry
Not only can collaborating with others in your industry who have a strong Online presence help you amplify your content and reach a wider audience, it can also disrupt industry conversations and establish your business as an innovative player.
This disruption can be achieved by hosting webinars and engaging in interviews where people can express their opinions, engage in thought provoking discussions and challenge ideas around your industry.
If you go down this route, make sure to not just engage with those that completely agree with you! Invite others who have a different perspective on your industry, this will be far more memorable and disruptive and create a far more interesting discussion than simply talking to people who have the same opinions as you. Yes, we know it might be uncomfortable, but that’s the point! By challenging yourself you present your business as being open to criticism and new ideas.
These discussions ensure that your content will disrupt your target market, as people are far more likely to remember something that provides numerous different viewpoints and invites the audience themselves to think about the topics being discussed.
Creating disruptive content is a surefire way to grab your target market’s attention, and luckily for you we’ve outlined all the strategies you need to get started. Follow our advice and your business will be generating disruptive content in no time!