1. Your Website’s Purpose Is Not Clear
Your Website is the home base for your Online presence. It’s often the first (and last) form of interaction prospective Customers will have with you, so it needs to be quick and effective in driving home your desired message.
As soon as they’ve locked eyes onto your Website or Online Store layout design, you only have seconds to get your message across. It should be clear who you are, what you stand for, and what you offer. It is therefore vital that your Site not only makes a dazzlingly good first impression, but also succinctly and effectively communicates what your business actually does.
Try to look at your current Website through the perspective of a visitor who has no previous knowledge of your business.
What is your first impression upon a minute or so of looking around? Is the Site’s objective clear?
Do you get a quick and accurate idea of what kinds of products or services are offered?
Is the character or tone of the brand clearly communicated?
If you can’t answer these questions with any kind of certainty or confidence, you probably need a redesign.
This also applies if your site’s purpose has changed since it was originally designed. Your Website should reflect the current objectives and marketing campaign of your business, and change accordingly.
2. It Looks and Feels Outdated
If your Website looks like it’s stuck in 1999, prospective Customers are not going to have any choice but to assume that your business is, too.
Your Website is a direct, immediate reflection of you as a business. As such, it should be engaging, pleasing to the eye, and easy to navigate. A dated Website will make your business look unstable, untrustworthy, and ultimately obsolete. A fresh, up-to-date Site or Online Store Web design creates an immediate and lasting impression of confidence and integrity.
If you’re looking to impress with the best Web design, we’d recommend going with a custom design over a template option. Your Site will then be crafted to fit your brand’s identity and will speak volumes to your Customers. Don’t settle for mediocre! Impress your Customers, and gain back your business’ credibility.
3. The Web Pages Take Forever to Load
4. You Can’t Find Your Site on Google
5. It’s Not Mobile-Friendly or Responsive
6. It’s Difficult to Navigate
- How easy is it to find information on your Website, and how long does it take to find that information?
- Does your Customer immediately understand your brand personality, what it is you do, and know where to go/click on when visiting your Site’s homepage?
- How does the architecture of your Website contribute to its overall usefulness and relevance? Each clickable tab or bar should be of use to visitors. Is there a search bar?
- Is the layout logically organised and easy to traverse? Do all links correctly lead to the right page? If you have an Online Store, is the buying process simple for Customers to use?
If it’s not clear how to move around, you have broken links, and the action a visitor to your Site should take is not spelled out clearly through User Experience, a new Website design should be on the cards.
7. You Aren’t Getting Great Results
- Does your Call to Action convert visitors into leads and Customers?
- Is your Site extremely text-heavy?
- Is it rife with technical or corporate jargon?
- Is the look and feel of your Site compatible with your company’s voice?
- Does it speak directly to your target audience?
If you think areas such as the copy on your Site are subpar, it could also be worth hiring a professional copywriter to assist you during the Website development stage, so you can save time while getting optimised content for your Site to attract and encourage Customers.
8. Your Competitors’ Websites Look so Much Better!
- What are they doing that’s different to you, if anything?
- Does their Website more effectively meet your goals than your own Site does?
- How do they compare in terms of the Search Engine rankings?
If yours is the only Site that hasn’t been recently redesigned, consider this a red flag. In a saturated, competitive market, it’s imperative for your Website to be unique. Your Website should establish your point of difference – that which separates you from your competitors. If your Website was designed using a pre-designed template, consider a redesign customised to your individual business needs and audience. Generic might be easy and safe, but it’s not going to distinguish you from everyone else. Website design companies are a fantastic choice to assist in getting your Site from zero to hero. A custom Web design allows your business to provide the ‘wow’ factor and impress your Customers and beat out your competitors.
9. Your Business and/or Brand Has Evolved
10. You Don’t Have the Support of a Professional Web Design Company
