Why Your Small Business Needs to Be on Social Media
If you hadn’t noticed, everyone is on Social Media nowadays. You can’t look at your phone without seeing a picture of someone’s dog or their very mediocre looking dinner.
Since everyone is constantly scrolling through Social Media on their phones, it’s imperative that you get in the action. Interrupt the menial scroll filled with nothing but forced smiles and photoshopped selfies, and wow your potential Customers with the wonderous world of your business!
But you might be stuck in the past, we’re all guilty of it at one point or another. You might not understand just what you or your business would be getting out of Social Media. Well, since we write these blogs every week, we might as well tell you while you’re here. So, pull up a chair (unless you’re already sitting) and let us astound you with the modern world of Social Media Marketing and what it can do for you!
Improved User Experience
Social Media provides a massive stage for your business. With billions of active users across various platforms, your presence on Social Media significantly increases your visibility and puts you front and centre in people’s minds. Picture it like an opera singer captivating the audience with their extraordinary voice!Â
Social Media allows you to reach a broader audience, including potential Customers who may not have discovered your business through traditional means. You know what an expanded Customer base means, don’t you? It means more sales!
Establishing a presence on Social Media platforms also helps to build brand awareness. While we already know how amazing you are, we imagine that you would like potential Customers to see that too. By consistently sharing your brand's story, values, and products or services, you create a recognisable and memorable brand image that will stick in people’s heads. It means you’ll be their first thought when they are in need of what you provide.
But what about your Website? We’re not suggesting that you neglect your Site in favour of your Social Media accounts. We’re simply saying that you should use Social Media to drive traffic to your other Online activities. By sharing links to your Website or blog posts, you can significantly increase Website visitors and boost your Search Engine rankings.
If we haven’t convinced you yet, then maybe we’ll get you with this next point… your competitors are likely already on Social Media. *Gasp* It's scary, we know, but you know what you can do to combat this? Get on Social Media yourself.
Direct Customer Interaction
Unlike traditional marketing methods, Social Media enables direct communication with your audience. You can respond to Customer inquiries, provide support, and address concerns in real-time. This level of interaction fosters trust and loyalty, which in the business world is as good as gold!
On top of direct Customer interaction, Social Media allows you to build a community around your brand. Providing a space for Customers to connect with each other and share their experiences will organically lead to brand advocates and loyal Customers that will promote your brand for you.
These Online interactions around your business will give you a competitive edge as it demonstrates to potential Customers that may not know anything about your business that it is relevant and up to date.
Targeted Advertising
Promoting yourself on Social Media is all well and good, but how do you know that your content will reach the right people? Social Media platforms don’t just let you click the post button but also offer sophisticated advertising tools. They won’t make you sip champagne and eat caviar but they do allow you to create highly targeted ad campaigns based on demographics, interests, behaviours, and more. Making sure that your content reaches the people that it needs to significantly increase the likelihood of conversions, and isn’t that the whole point of Digital Marketing?
On top of these intricate targeting tools, the platforms also provide valuable insights into your audience's preferences, behaviour, and opinions so that you know exactly what to post. Isn’t it nice when a program can do the thinking for you?Â
Versatile Content Creation
Humans are the most intelligent animals on the planet, and since we have brains that are so complex, we don’t want to see the same thing all the time. From toddlers to the elderly, we get bored rather easily!
Social Media is a fantastic platform for sharing a wide range of content. You can post blogs, videos, images, and other content to educate, entertain, and engage your audience. This promotes your brand as being versatile and up to date with modern trends.
But what if I’ve utilised every kind of post there is? Don’t stress, being modern creations, Social Media platforms are constantly evolving to stay relevant. Do you think the tech bros are going to let their beloved cash cows fall into irrelevancy? These platforms are continually offering new features, tools, and formats that you can leverage to stay relevant and adapt to changing trends and Customer preferences.
Build Trust and Credibility
Traditional Marketing channels are expensive, which is why they are overwhelmingly dominated by large corporations. Luckily, Social Media Marketing is in it for the little guy!
Many Social Media platforms offer free tools and resources to help you get started. If you see success with these free resources (we’re sure someone as awesome as you will) you can scale up to a small budget and then an even bigger budget until you and your business are ruling the internet!
Even if you’re an old fuddy-duddy who thinks Social Media is all a bunch of nonsense, you can't deny the massive power it has to help your business skyrocket into Online success.
So, what are you waiting for? Stop reading this blog and start setting up your Social Media accounts now!