Copywriting is the art of utilising Written Text for the purpose of Advertising Online. The text is written as a form of Marketing aimed to help Small Businesses build their Brand Online. Traditionally, Copywriting was known as “Sales Copy”, or “Content that Sells”.
Website Copywriting is purposefully written content for Website Landing Pages, Product Descriptions and even Blogs. This form of Copywriting is creatively written for the Online World, and consider the Websites Customers when writing the content. As Website Copywriting is written specifically for the internet, it is also written in a way that is optimised for Search Engines. This technique helps Search Engines index your site, and present it to relevant Customers in your Industry, and is also known as Search Engine Optimisation.
Other key areas of focus in Copywriting Services include Newsletter Writing, Social Media Content, Blog Writing, Email Marketing Content, Online Advertisements and Product Descriptions. Anything content that your Customer sees on your Website is essentially Copywriting, and is the perfect opportunity to Sell them into your Services.
If your Small Business is in need of some Sales Copywriting, contact us today. We can create the ultimate Advertising Copy that will help your Products and Services immensely. Never underestimate the power of words, especially when it comes to Advertising Online!