OPTIMISED CONTENT MARKETING – DARWIN SMALL BUSINESSES
Generating new customers to your Website can be difficult for Small Business Owners. You’re not sure where to begin or what to promote. For new and old Businesses, Paid Search Advertising can be a great way of standing out from your competitors. It’s a fast and reliable way of getting real internet traffic to your Website.
There are a number of ways you can go about this. The most common way is to use a platform called Google Adwords. This involves placing Ads at the top and bottom of Google search results whilst targeting specific keywords and search queries.
Another way is through Social Advertising across platforms like Facebook. These platforms work because they are Paid Traffic designed to bring Customers to your Online Store or Website. Both Google Adwords and Paid Facebook Advertisement allow you to target very specific Customers based on their location, industry or age. Social and search activity are both key ways people find Small Businesses in their location.
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