That’s why the bounce rate on unresponsive Websites is so high. Just the visual stimulus of not seeing an entire web page Optimised for your phone is enough for potential Customers to leave. It won’t matter if you’ve got the perfect product for this Customer they’ll never see it.
Beyond aesthetics, Mobile Friendly Websites offer an even greater benefit. Google knows if your Website is Mobile Friendly and will prioritise it above Websites that aren’t. As a Small Business Owner, it is critical that your Website is Optimised!