The Web design requirements for Small Businesses differ hugely, so choosing the right Web development tool can be difficult! Your business may need something highly specialised, or just a basic off-the-rack design. Finding a Web platform that fits perfectly is hard, but we believe that there’s one product on the market that is adaptable enough to meet all the needs of all Small Businesses.
Here are a few reasons why we think building a WordPress Website will get your business all the bells and whistles it needs to thrive in the Online world.
1. Website Ownership
You own your business, and so you should also own your Website! If you build a WordPress Website, you have full access and control over it. With its open source code, you take ownership of your Site’s content and can make changes as you see fit.
Open source software, in simple terms, is computer software with its source code made available by the copyright holder to the public, to study, change, and distribute the software to anyone and for any purpose.
What this means in regards to a Web development tool is that it’s highly editable. In the case of WordPress, this has led to the creation of modifications to the base software that can meet almost any user’s demands.
Another advantage of open source software is that anyone can work on it. Since you don’t need a licence to use the software, any Web developer you work with to build a Website on WordPress will be able to make changes to your WordPress Website design.
So if you decide to change developers after your Site has been created, or during the process, you will be able to take your finished or half-finished Website to another company. WordPress is one of the most successful open source softwares, allowing you to own your Site and utilise many more benefits for your business.
2. Highly Customisable
Thanks to WordPress’ software’s open source nature, it can be highly customised. These customisations can meet almost any needs. WordPress allows the additions of numerous plugins and apps to add extra features to your Website.
Because WordPress is open source, they aren’t the only ones designing these add ons, the WordPress community is constantly designing new applications that do great things. With the imagination of hundreds of talented developers working for you, you’ll always be able to find the features your business needs.
WordPress Website templates are also designed around things called themes. Themes control the appearance and basic settings of your Website. WordPress has thousands of available themes that you can use to design your Website, and the community has produced a thousand more! It’s also possible to design your own theme to fit your business perfectly, no matter if you need a classic Website or you’re selling products on an Online Store.
And if you want to really stand out from the crowd and impress your Customers, enlisting the help of a Web design company means they can help build a Website in WordPress that is custom to your brand.
3. Easy to Use
WordPress is designed to be as simple to use as possible. With very limited technical knowledge, it is possible to design a basic Website. This is something that very few Web development programs can claim. With the basics so easy to do, and Online tutorials available, if you have the time, you can teach yourself to be a WordPress expert.
If you get a Web development company to create your Website, WordPress makes a great CMS (content management system). While it’s quite easy to create a Website with WordPress, it is even easier to edit one that’s been made by professionals. The screen that controls editing your Website’s pages and posts is similar to a Word document, and just as easy to edit and create.
This is one of the major reasons we are in favour of WordPress as a Web development tool. Once we have created a Website for a client, WordPress enables them to make changes themselves. This saves our clients’ money because they don’t have to keep coming to us for every change they make. WordPress empowers businesses to take control of their Website.
4. Google Loves It
Google is the behemoth of the Online sphere. It’s the unquestioned number one Search Engine in the world, and the main tool used by Customers searching for businesses. This means having a website built on a platform that is Google friendly, is essential if you want to get the most out of it.
When we say WordPress is Google friendly, what we mean is that it was designed to be easily understood by the Google Search Engines. Basically, the base WordPress code is written in a simple way that the Google algorithms can understand. This means it is far easier to rise in the Google rankings, and possibly get on the front page of relevant Google searches.
5. Digital Marketing Ready!
There are four types of basic Digital Marketing that all businesses should consider using for their Websites, and the WordPress platform was designed with all of them in mind. If you’re building a Website on WordPress, then you might as well reap the benefits and use these Digital Marketing to your advantage to boost your business revenue!
Something that we offer, (and different to SEO) Website Optimisation is a fairly simple concept but much harder to implement properly. It’s the act of optimising your Website so it is more visible to Search Engines, and therefore increasing your page rank. If you use Web Optimisation correctly, when someone searches for the keywords that you are targeting, your Website will show up in the organic results of Google as highly positioned as possible.
WordPress has been designed with Web Optimisation in mind. It is simple to insert the correct keywords into the page URLs, Meta Titles and Tags, photo descriptions and throughout the content.
Pay Per Click is quite simply, Online advertising. Your ad targets certain keywords relevant to your business (e.g. for a florist, keywords could be: online florist, buy flowers online or flower delivery). When someone searches one of those keywords, Google either places your ad in the top three results or in the results on the right-hand side.
This is one of the most direct forms of marketing available Online, and will quickly bring attention to your Website (if it’s done right). With in-built analytics, it’s quite easy to see just how effective your PPC marketing campaigns are, as WordPress shows where your visitors are coming from.
Copywriting is great when done right. Good copy makes your Website stand out, and it can lead to greater conversions from visitors. The professional feeling from well written copy cannot be underestimated. If you create Website Optimisation content as well, then the extra keyword targeting can drive your business by creating improved search rankings on Google. WordPress makes adding new content easy, through blog posts and new pages.
Social media marketing is another form of online advertising, one that has amazing reach. Social Media can (for marketing purposes) be used in four distinct ways. These include driving Online sales, driving local sales, collecting demographic information and raising brand awareness. All of these elements rely on the billions of people who are glued onto their Social Media, whether at home or on the Mobile, on Facebook, Instagram or Twitter.
WordPress is designed to allow interaction with all the different Social Media platforms through easy-to-use applications and basic theme settings. This makes engaging with the wider community easy.
6. Huge Community
The WordPress community is perhaps the largest surrounding any Web development platform. This community is a mixture of users, some professional Web developers with years of knowledge, and others completely inexperienced and non-tech savvy users. What this fantastic range of users means is that any new user will have access to a range of advice aimed at all levels of technical understanding.
This community actively engages with WordPress by creating applications, features, themes and instruction videos, much of which is free to access. This community support surpasses anything offered by the creators of any other Web development software. Having access to these kinds of resources makes using your WordPress Website creation that much easier, and gives you a plethora of information at your fingertips.
7. Affordable Development Costs
The base level of WordPress is free, how great is that!? WordPress offers extra features, storage space, and basic hosting at steadily higher costs. Even the highest level of these packages is not a huge expense, though. There are options to purchase both WordPress and community-designed themes and widgets for increased usability and functionality.
In most cases, these add ons are very cheap, and in some cases, completely free! Which means building a WordPress Website could be the perfect, affordable option to get your business Online.
8. Readily Available Support
As we’ve already said, WordPress has an amazing and friendly community ready to help other WordPress users. This community is full of knowledgeable people that will help you through any of your basic problems.
WordPress also offers great support, through video tutorials and manuals that can help you understand everything from the basics, to the most complicated features. All this combines to equal the best Web development support available for any development software.
If you choose to put your trust in a WordPress Website designer from a company, you’ll most likely receive even more support! For example, at Sites n Stores we always assist our clients with any queries they have with the Websites we build for them. Whether it’s fixing a change on their Site, or recording instructional videos on how to make specific changes in the WordPress backend.
Don’t take the support for granted! Thankfully a WordPress Website has plenty of it.
9. Fast and Functional
Functionality and the responsiveness of your Website is one of the major needs for any Small Business. Depending on what you need the Site to do, you could require an incredibly high level of customisation, that could really hinder other Web platforms.
The great thing about building a Website with WordPress, is that it’s a true industry leader in functionality and speed. If you can think of it, there’s a fair chance someone has tried to build it on WordPress, and if they haven’t, someone will be able to.
The combination of the open source nature of WordPress’ software, dedicated community developers, and a highly customisable design has turned WordPress into a functional machine! It’s not only going to give you more options for your business, but will also please your Customers, and that’s going to get your brand into their good books.
10. Always On Trend
Web development platforms can’t sit still. Web design needs and trends move faster than most tech industries, and this leads to a lightning pace of innovation! Any good software needs to be constantly updating itself to ensure it can meet user needs.
So, how do Web development software companies keep up? Well, in most cases, they don’t. Proprietary software (not open source), will tend to struggle to keep their product up to date, because they only have their internal developers working to ensure their software is cutting edge. Whereas open source software has hundreds of professional Web developers who use the software working on it.
WordPress is in the great position of having a huge community constantly working to improve their software, as well as a talented internal development team. This has led to WordPress steadily improving, and it is now at the point of being the dominant Web development tool.
The combination of affordability, functionality, customisation and support is why we recommend WordPress for small and medium businesses. It is simply the only web development tool available that can consistently meet any web development need.
And if you’re not sure where to start, or wondering how to build a WordPress Website, you can always get the help of a Web design company in the knowhow (like us!).