5 Tips for Crafting Conversational Content
The Online word has given Small Businesses many amazing things, like Sites n Stores for example… And another one of these amazing things is the opportunity to have engaging conversations with their audience!
However, it's not as simple as just posting a wall of text, people want to seem like they are actually talking to a business with a personality. Even in the age of AI, no one wants to feel like they are being talked to by a robot.
So, we are here to help you! We are experts in writing conversational content that people want to read and engage with, and it’s proven since you keep coming back to read our blogs every week, don’t you?
Know Your Audience
We’ve all been in that awkward situation at a gathering where you are left alone with someone you don’t know. We know that there’s nothing worse! It’s impossible to have an interesting conversation with someone if you know absolutely nothing about them, and it is no different for a business and its audience.
Your Customers are not going to be interested in a word you say if you aren’t communicating things that are interesting to them. So, before you begin creating conversational content it’s important to understand your audience’s preferences, interes, and communication style. How do you do this, you ask? Well, it does involve being a bit of a Social Media stalker. Come on, don’t act like you’ve never done this to anyone new you’ve met!
At least in this case you’ve got more of an excuse than just curiosity, you need to read your audience’s communications on Social Media and find out what other pages they follow. This will allow you to get a grasp on what content form you should create to have a valuable conversation with them.
Use a Relatable Tone
No one likes being talked down to! Know-it-alls are one of the most annoying types of people on the planet. Every week through these blogs we could talk to you about Web Design and Digital Marketing in a pretentious manner, but we know you wouldn’t stick around if we started doing that! And we also don’t know what we would do without you.
Using jargon and complex language in your content will alienate your audience and position your brand as one that cannot be communicated with. You must ensure that your audience feels as if you respect and want to talk to them. So, make sure to adopt a friendly and relatable tone in your content and speak to them as if you're having a one-on-one conversation with a friend. This will make your audience far more likely to communicate with your business.
Address Pain Points
People love to be listened to. Take us for example, we love blabbering on in blogs every week.
If you identify and empathise with your Customers’ pain points and provide practical solutions to their problems, they will feel as if your business not only has expertise in the area, but also genuinely cares about them, encouraging them to engage in consistent conversations with your business Online.
Create Interactive Content
A conversation involves two way communication, and if you’re just spewing content at your audience with no response, then it’s not really a conversation, is it? Please don’t be that person that never lets anyone else get a word in, your audience has things to say, so let them speak!
Encourage this two-way communication by posting interactive content such as polls, quizzes, surveys, and contests and posing open-ended questions that initiate discussions. This content invites your audience to participate and share their opinions, giving them a sense of involvement.
Stories make people laugh and cry, yes, even you, don’t pretend like you haven’t cried at certain movies!
Take advantage of this love of narratives by weaving storytelling elements into your content. Share personal stories and anecdotes related to your business journey. This approach humanises your brand, gives your content authenticity, and helps your audience connect with it on an emotional level, so they feel as if they are talking to a close friend.
So, there you go, we’ve just given you all the tips you need to create conversational content, and we’ve done it in a conversational manner! Aren’t we amazing!
Follow these tips, and in no time you’ll be creating conversational content that is just as good as that of your favourite Web Design company (that’s us, obviously)!