Sometimes brushed aside with little thought, Google My Business is a platform that deserves a bit more credit than it gets.
We know it might be a tad annoying to add another thing to your endless to-do list, but the benefits of Google My Business are definitely worth the effort. Which by the way, isn’t actually that much.
Before you start to kick up a fuss, let us tell you that Google My Business is completely free to set up! Let that sink in for a moment. As a platform that’s easy to set up, unashamedly free AND can compel brand trust from Customers, we believe it’s something worth investing in.
If you’re still not entirely convinced, we’ve compiled multiple arguments below in defence of Google My Business and what it can do for your brand.
A Business Listing With Bells and Whistles
So we’ve got you hooked now, and you’re curious what exactly Google My Business can provide. Let us guide you!
Your desire is to have your business displayed for a large audience to see, and this is what Google My Business will do. An effective business listing, your brand will be on show in the right hand side of the SERP (Search Engine Results Page). You may have noticed it before when searching for specific businesses.
It not only lists your business, but exhibits all of your important information like your address, contact information and opening hours. This is all pretty nifty for Customers who want to contact or find you ASAP!
It’s presented neatly and succinctly and grabs the attention of the user quite quickly. Google My Business can help your business stand out from the rest of the rabble!
A Picture Is Worth a Thousand Words
Another aspect of your handy Google My Business listing is that you’ll be able to pick photos to pair with your listing.
Nothing attracts the attention of potential Customers like some slick visuals, and you can decide to place photos of your stunning business, some attractive products or maybe you have a beautifully designed logo you’ve been meaning to show off. Now is your chance!
Reading paragraph after paragraph about your business isn’t every Customers’ favourite, so these alluring photos are going to add a bit of sparkle to your brand and draw in, and hopefully hold, your Customers’ attention.
Stack Up Reviews
Front and centre will be your business listing, all that vital information and a few glorious photos. But not only that, you’ll also have reviews of your business prominently displayed.
Customers will be able to leave a review if they wish, rating your business out of 5 stars and will also have the option to write comments.
Of course, reviews aren’t necessarily going to be all 5 star love letters to your business, so you’ll have to put in the work and provide a service that your Customers will want to rave about. Think of it as a motivator to prove what a high-quality business you’ve created.
For a free platform Google My Business certainly possesses a lot of worthwhile benefits, wouldn’t you agree? If you haven’t set one up, it’s definitely an avenue you should explore to take your business to another level.