With so many Marketing campaigns being digital these days, Landing Pages have become a staple in the Digital Marketing home. Used to maximise conversions and generate leads, Landing Pages help enhance these Marketing strategies by promoting specific products and/or services that your business provides. They are a guiding light, coaxing Customers further down the conversion…
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There’s no doubt Mobile Phone usage is prevalent in today’s society. Over 80% of internet users own a smartphone, and 50% of those users engage with their Mobile as the very first part of their day when they wake up! This makes it clear how often users are connected to and utilising their Mobiles devices….
Read More About 3 Reasons Why You Need a Mobile-Friendly Site
Content is a key element of your Website! You need to be expressing, through written text, exactly what your business does, all while conveying a clear voice for your brand. If your content is not connecting to your audience, then they’ll be jumping ship from your Website as fast as you can say, “Read my…
Read More About 4 Simple Ways to Improve Your Content for Readers
A successful Site is one that performs. You need it to bring in Customers, quality traffic, engage with your audience and establish your brand’s credibility. But all of this hinges on how your Site is designed. A hole that businesses tend to fall into when they’re developing a Website, is that they’re underestimating the importance…
Read More About 3 Biggest Web Design Mistakes to Avoid
Your Site is the beating heart of your business. It’s a reflection of your brand and something you’re most likely pouring a significant amount of money into. And rightly so! It’s driving traffic, expanding your Online presence, and is where many Customers are judging and perusing your wares/services. A Site that works once, isn’t going…
Read More About 4 Tips on How to Keep Your Site Fresh
With the changing landscape of Digital Marketing, it can be difficult to keep up with new trends and strategies. But one area that will stay a constant, is implementing Calls to Action. With multiple platforms and a range of ways to utilise a Call to Action (CTA), it can be spread across numerous Digital Marketing…
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Business is filled with competition. That’s what makes the marketing and business world flourish. Believe it or not, having competitors can actually help your business to flourish. But to do that, you need to analyse and understand who you’re up against in the ring. You’ll learn how to adapt, thrive and survive if you’re conducting…
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You feel like you’ve hit a wall, your brain is blank and nothing comes to mind. Sound familiar? Creativity blocks can hit at any point without warning, and sometimes you may find issues with your business are going unsolved. If you feel you and your team are in need of a renewal, brainstorming could be…
Read More About Spark Creativity With These Brainstorming Techniques
You’ve probably heard a million times about how you should be cleverly positioning and creating content as a brand. It connects with your brand identity, and ensures that you have a consistent voice across all platforms where you’re communicating to Customers as you attempt to allure those potential Customers. But with changing employees, new hires,…
Read More About How to Create a Style Guide
Like it or not, most of the current generation aren’t fans of speaking over the phone and will avoid it if possible. This can create a potential lack of engagement with your Customers as they may prefer to leave your Site altogether rather than make a phone call to gain more information. To combat this…
Read More About How to Easily Build a Chatbot Without Being a Tech Wizard
