If you’re a Small Business Owner with an Ecommerce Store, then Google Shopping needs to be on your radar. That’s because not only is it remarkably easy for Small Businesses to get their products seen through this form of powerful Digital Marketing, but it’s also incredibly effective when it comes to increasing your sales Online.
Google Shopping allows your products to be seen anytime, anywhere by people who are specifically looking for what you’re offering. This means that more people are exposed to your Ads at a time when they are most primed and ready to buy! Furthermore, compared to many of your competitors who may still only be using Text Ads, Google Shopping’s visually appealing Image Ads will help you stand out against the other Businesses within your industry.
If you’re still uncertain or are hesitant about dipping your toes into the Google Shopping pool then read on, because we’re about to reveal exactly how Google Shopping Can Help You Reach New Customers, Boost Sales, and Beat Your Competition.
Searchers Have a High Purchase Intent
People who search for specific products Online typically have a very high purchase intent. This means that they’ve done their research on the product, have decided to buy Online and are now looking for the best option. Google Shopping Ads allow you to promote your products and Business as the best choice to your customers right in this crucial moment of the customer’s buying journey.
Data reflects this, with 48% of all paid search clicks now going to Shopping Ads, and this is a trend that’s continuing to rise. Google Shopping Ads allow you to engage with and capture the interest of your potential customers right in the moment, when they’re wanting to buy. And even if they don’t buy then and there, chances are they’ll still likely remember your Ad or Business and return later to make the purchase.
As a Small Business Owner wanting to improve your Online sales, you need to get in on the action, or at least check to find out if Google Shopping makes sense for your Business.
An Image Speaks A Thousand Words
Google Shopping allows you to display an image of your product as part of your Ad and, given that advertising containing images receives phenomenally more engagement that Ads without visual content, this is a huge Marketing win for your Business.
When it comes to the power of Visual Marketing Online, there’s no denying it’s a driving force behind customer engagement. According to data:
- An estimated 84 percent of communications will be visual by 2018.
- People are 85 percent more likely to buy a product after viewing a product video.
- Facebook posts from brands that included images earned 87 percent of all engagements.
- Tweets with images earned up to 18 percent more clicks, 89 percent more favourites, and 150 percent more retweets.
Taking all of this into account it’s safe to say that your Google Shopping Ad accompanied by your product’s image will surely appeal more to your customers than any Text Ad offered by your competitors.
But take heed: it’s vital that you make sure you’re offering the very best quality of product image. Don’t and you run the risk of making your products look inferior to your competitors and could put your browsers off completely.
Better Visibility
When it comes to Online Search and standing out from the crowd, placing highly in the Google Search Results should be one of your top priorities. And this is where Google Shopping lets you come out on top – literally.
Google Shopping Ads automatically appear above all other Ads in the Search Results Page. That’s right, your Google Shopping Ad will surpass all organic searches, as well as all Text Based Ads, without any additional effort on your part. This means that the very first thing someone will see when the results page loads is your Shopping Ad, front and centre. Now that’s what we call a win!
Better Click-Through-Rate
We’ve said it before, but we’ll say it again: people are just more likely to click on a Google Shopping Ad compared with traditional Text-Based Campaigns.
In fact, they’re almost twice as likely to do so, given that these people are further along the line in the buying process – they’ve already done their research and decided exactly what they are looking for and your Ad is providing them with the solution.
Couple this with the high Ad placement on the search results page and the fact that you can provide an image of your product, and it’s no wonder your Ads are so much more appealing than your competitors’!
Highlight Your Promotions
One of the benefits of Google Shopping is that it allows you to really highlight any sales or promotions you’re currently having, allowing you to attract customers and set your products apart from those of your competitors’.
Promotions are a great way to get customers looking more closely at your products. Free shipping, discounts or a free gift all make for an appealing reason for a potential customer to choose your Business over another. While it may seem counterintuitive to offer your products for less if you want to make more money, it’s this strategy that will likely lead to a greater number of purchases, making your ROI ultimately higher in the long run.
As you can see, there are a myriad of ways that Google Shopping Ads can help to elevate your Business efforts and aid you in achieving your goals as a Small Business Owner. Not only does it allow you to reach an enormous number of customers, it allow you to target people who are specifically wanting to buy – now! And by placing you at the very top of the search results page and allowing you to show off your products with an image makes you so much more appealing than your competitors further down the ranks.
So, if you haven’t considered diving into the world of Google Shopping, now’s the time to take the plunge.