Ever find yourself with a craving to be the popular kid at school? Sit with the cool kids and the whole year level knows your name. As a business owner, you may find that this rings true for your brand. Building brand awareness equates to your brand’s name being embedded in your customers minds and purchase habits.
But why is it important to build brand awareness? Why, it’s an integral part of bringing your customers closer, through a bond that creates trust, association and can build on brand equity.
Do you want your brand to be the one on everyone’s lips, popular and trusted? This blog will help you better understand how to build brand awareness, and which strategies to put into place so your brand can continually grow and change with your business. Let’s reel in those dream customers!
Build It
Building that awareness, of course, is not going to happen overnight. It needs to be cultivated over time, but if you put in the time and effort it’s going to provide you with results. These tips do not necessarily relate to making profit, as building brand awareness focuses on fostering a relationship and connection with your customers.
Building trust with your customers is a delicate process, as it can be easily broken. Think of it like an egg, it’s fairly solid, but one wrong move can send it off the edge, leaving it cracked and leaking with disappointment.
When you’re selling, try not to categorise your brand as a company, but rather, a person. If you’re going to build the connection and trust with customers, they will respond best to people rather than just another company. Who would you trust more? A company or a person? Bring a personable aspect into your marketing to engage with customers.
Once they’re hooked onto your personable attributes, it’s time to be social with your content. This means creating conversations on your Social Media platforms around areas that aren’t related to your business.
All of this content you’re producing should be shareable too! Allow for ease of sharing, so your Customers can spread the word. Word-of-mouth is one of the most effective marketing strategies, with consumers more likely to trust a peer over an advertisement.
If you’re reaching out, sharing, telling a narrative, engaging, being social, and connecting to Customers with your content in the ways we’ve explained above, you’re well on your way to building that brand awareness.
So what’s next for my brand awareness, we hear you ask? Well, you’ve just learnt how to build it, it’s time to start using it strategically.
The 5 Whys
Now that you’ve been introduced to methods to build your brand awareness, we now have strategies you can put in place to keep your brand relevant and stick in your Customers’ minds.
One such way to take advantage of other bustling Websites is to write a guest blog for other brands on these Sites. Your blog will have the eyes on it that are already attracted to that Site, as you display your brand and voice to new Customers.
There are other ways you can choose to display your brand. That could be through the use of a face or mascot for your brand, or even an image or symbol that represents your personality. We recommend working with a graphic designer to flesh out your design for what evokes your brand.
Consider what certain symbols or images mean or what feeling they give off. Professional? Fun? Bright? Superior? Minimalist? Same goes for any mascot or person you’re recruiting to represent your brand. What kind of audience do they have? What’s their personality, does it match the brand’s?
If you enjoy writing, perhaps coming up with a catchy slogan could suit your skills? McDonald’s ‘I’m Lovin’ It’ and Nike’s ‘Just Do It’ are powerful catchphrases that aren’t easily forgotten.
And when it comes down to it, creating brand awareness strategies can always benefit from advertising. And lots of it! Use methods, testing and research to discover where, how, why, and when you should be utilising ads to reel in Customers and promote your brand to the world.
Brand awareness can really take your business to the next level, impacting traffic, Customer loyalty, your marketing and revenue. Implementing our tactics will see a rise in your brand awareness and bring in Customers who won’t be able to get you off their mind.