With 70% of all media time spent on Mobile Phones, there’s no doubt it’s a market that needs to be tapped into as a business.
If you’re thinking this could be of interest for your business, we’re here to tell you that you’d be very wise to have that thought! This market can be targeted and capitalised on through the means of Mobile advertising.
We spend 5 to 6 hours a day on our phones, and most of that time is spent on the Web. This is an opportunity that can elevate your business if you’re making the most of it.
Our Blog is going to provide you with the ins and outs of Mobile advertising and how you can harness its ability to bring you more Customers and sales.
The Mobile Advertising Lowdown
We know you’re after a deeper understanding of Mobile advertising before we really kick things off, so as always, we’re here to provide.
Mobile advertising refers to creating advertisements specifically for the mobile devices, meaning smartphones and tablets. And by the time you’ve read through this Blog, dipping your toe in, we’re certain you’ll be keen to jump into the pool.
A customisable form of advertising, you’ll be able to mould and shape your ads to suit your needs, the platform and your Customer. This specifically targeted marketing is an advantageous tool for any business owner.
A Wide Variety of Advertising Avenues
The path of Mobile advertising, if you choose to take it, is riddled with options. And this is a positive! It may take more time for you to distinguish what is best for you, but the amount of choice means you can pinpoint which will be the most useful in attracting your specific target audience.
Let’s list a few of the advertising paths you can choose with Mobile ads.
In-app ads are the perfect option if you’re thinking about targeting your audience who use a specific Mobile app. The ad appears directly in the app interface.
If you’d rather not annoy your audience by an in-app ad that appears on screen, pausing the activity, a native ad could be ideal for you. It blends in with the rest of the content, so is less intrusive. You’d most likely come across native ads via Facebook or Instagram.
Banner ads are often images placed with other content that the user can click on for more information that will take them to another page. They tend to have a more favourable effect on PCs compared to Mobile devices.
Interstitial ads take up the whole screen on a Mobile in an app, usually occurring after the completion of a game or after finishing a video.
If you’re after something with a little more spice, video ads are the most common form of advertising on Mobiles and are highly engaging.
And lastly we have playable ads. As indicated in their name, you’re able to actively engage with these ads, giving the user an opportunity to play before buying.
A vast array of ads that you can utilise to best suit and target the Customers you truly desire! So the next question is…
Which Platform Should I Choose?
You may now have an idea on which advertising method intrigues you the most, but you’ll now need to consider which platform is the best to enact your advertisements on.
Facebook and Instagram are the top of the pops for accessing millions of users, with the majority of them only using these platforms via their Mobiles. To decide which is your perfect match, consider your audience and put together the research you’ve conducted on them.
Facebook, for example, has incredible targeting features, but Instagram is unparalleled in sharing and communicating with video ads. Think wisely before your decision, and let the Customers come to you.
If you’ve put in the work, thought closely about your audience and understood the kind of exposure Mobile ads can get you, you’re well on your way to utilising them with complete success.