Naturally, Gen Z is one of the biggest markets for businesses to target to stay relevant in their industry, but we want to draw your attention to the up and coming generation that you can’t ignore anymore.
Gen Alpha is entirely born in the 21st century, and they are completely surrounded by technology. They practically came out of the womb holding a mobile phone!
And as they continue to age, they are becoming a huge market with big buying power, and it’s something that you’ll want to tap into if you want to connect with them as an audience and make the big bucks.
Our blog goes through who they are, what they like and how you can market to them. Read on!
Gen Alpha Explained
Coming after Gen Z, Generation Alpha are born from 2010 to 2025. Meaning the current eldest demographic will be teenagers come 2023.
A fun fact is that since they are children of millenials, they tend to have close relationships with their parents and in turn match their consumer habits. This is because millennials as a generation are conscious of the kind of products they consume, and it will most likely rub off onto their Gen Alpha children. From health to eco-friendly toys, millennial parents will not be skimping on safety or quality.
It’s an interesting prospect to keep in mind if you’re looking to connect with them now.
But what exactly are they like? What makes them tick? They are still very different entities in themselves with their own unique identity. So, what makes them different?
What Makes Them Different?
What makes them different, indeed.
Well, as we mentioned earlier, they are right in the middle of the digital age, living and breathing social media and the internet. This greatly alters the way Gen Alpha shops, consumes marketing and interacts with brands. They have grown up in a technology-filled environment.
Similar to Gen Z, Generation Alpha are rather focused on the environment, caring about issues like climate change, ensuring that brands are being environmentally-friendly with their products/service.
They’re across global issues too, and are acutely aware of social justice issues and this flows into how they consume and connect with brands. Because they’re consistently in front of a screen, it’s easier for Gen Alpha to find out information and all about what’s happening in the world.
Using platforms like TikTok, YouTube, Gen Alpha have the ability to not only consume, but also contribute themselves and create content. They want to be more than just listeners! They want to get involved and feel like they’re a part of something.
How to Connect with Gen Alpha
OK, you’re thinking how this all sounds good, but what do you have to do to actually market to them! We hear you, let’s get into it.
So this is what we know about them so far:
- They have a taste for high-qualityÂ
- They’re usually looking for a focus on environmentally-friendly products/services
- They care about social justice issues
- Technology is prevalent in their lives and they have grown up around it
A key area to look at is how you’ve got to be totally clear and transparent in your dealings. Gen Alpha are extremely switched on, and they don’t want to be dealing with brands that aren’t up front about what they’re offering.
That also connects with being authentic! Gen Alpha are clued in, they’ll most likely be able to tell if a brand is not being true to itself. This means coming clean about your brand values, mission and how you’re tackling any environmental issues.
Gen Alpha also wants an experience! Give them a way to connect with your brand on Social Media platforms where they can interact with you. Ideas such as user-generated content makes your audience feel like they’re a part of your brand.
Gen Alpha are the new kids on the block, but they are already starting to be a force to be reckoned with (and will have cash to splash). Start planning and implementing our tips now within your content to cater to this growing generation!