Social Media trends come and go at a rapid pace, it’s the nature of the wild west like landscape that we are all addicted to, the internet.
While it may be tempting for Small Businesses to jump on every trend in an attempt to stay relevant and engage with their audience, trend hopping can often do more harm than good. Remember what your parents always used to say… ‘just because everyone else is doing it, that doesn’t mean you have to.’
So instead of teaching you to try to fit in with the cool kids, in this blog post, we're here to explore what trend hopping is, why your Small Business should avoid it, and what you should do instead to build an authentic and consistent presence on Social Media.
Ensures Consistency
Your business is amazing, but it wouldn't have got that way without one vital component, consistency. Don’t be modest! Your consistent hard work and effort is what made your business what it is today! This is the exact same approach you need to take with your Social Media, it worked before, why not now!
Consistency is vital in maintaining a strong presence on Social Media. By planning your content in advance and scheduling posts on a regular basis, you can ensure that your audience hears from you consistently. This regular communication helps to keep your brand top of mind and encourages engagement with your audience over time.
Saves Time and Effort
You’re a Small Business Owner, you’ve got a lot to do! Don’t try to deny it, we know you’ve got no free time on your hands! So, why not listen to the amazing advice of your trusted friends at Sites n Stores to help streamline your Social Media!
Creating a Social Media content calendar allows you to streamline your content creation process. By dedicating time to plan and schedule your posts in advance, you can avoid the last-minute scramble to come up with content ideas. This saves you time and effort in the long run, allowing you to focus on other aspects of running your business (we know there’s a lot).
Enhances Content Quality
We’ve already gone on and on about how amazing your business is so we’ll spare you that a second time, we don’t want your ego getting too big. However, considering the high quality of your business it would be a bummer if the Social Media content that you were posting did not reflect that. If your posts are duds why would any paying Customer think that your products and services aren’t?
Planning your Social Media content in advance gives you the opportunity to create high-quality content that resonates with your audience. You can take the time to brainstorm creative ideas, develop engaging visuals, and craft compelling captions that capture your audience's attention. This results in more polished and impactful content that drives engagement and boosts your brand's credibility.
Allows for Strategic Campaigns
As a Small Business you will constantly need to run promotions to get people to hear about your business. Duh, you don’t exactly need to spend thousands of dollars on a business degree to know that. However, it is important that you take this into account when you decide to implement a Social Media content calendar into your Digital Marketing strategy.
With a Social Media content calendar, you can plan and execute strategic campaigns more effectively. Whether you're launching a new product, promoting a special offer, or running a seasonal campaign, a content calendar helps you map out your promotional efforts and ensure that your messaging is cohesive across all channels.
Enables Data-Driven Decisions
Now that we’ve gone through all of the exciting stuff you better believe that we have something amazing for you to finish it off. So, drumroll please, now we’re going to talk about…. Data!
Yes, yes now we’re going to get boring, what an anticlimax. However, just because data is boring doesn’t mean it is not one of the most important aspects of running your business’s Social Media accounts!
By planning your Social Media content in advance, you can track and analyse the performance of your posts more effectively. With a content calendar in place, you can easily identify which types of content resonate most with your audience, which posting times yield the highest engagement, and which platforms drive the most traffic to your Website. This data allows you to make informed decisions about your content strategy and optimise your efforts for better results.
Phew, that was a lot of talking but it was well worth it. We’ve now let you in on an amazing secret that will help your business’s Social Media take off!
So why wait? Start planning your Social Media content today and watch your online presence soar!