Whether you are building a new Site or managing an old one, a successful Site or online store is one that performs. Your own Site needs to bring in Customers, quality traffic, engage with your audience and establish your brand’s credibility. But all of this hinges on how your Site is designed. A hole that businesses tend to fall into when they’re developing a Website, is that they’re underestimating the importance of the content. Red flag alert! Content is made up of all parts of a Site, from the copy to the images and even the Web pages themselves. It can be a lot to wrap your head around! But in this Blog we’re going to build up your strengths by pointing out your weaknesses. Just picture a montage of us as your esteemed teacher, giving you valuable lessons as you read over the next 3 points.
Not Considering Functionality and Development
We are fairly certain that the first thing that comes to your mind when visualising the ideal Website is beautiful colours, lovely images and stunning optical pleasure. But look here, you wonderful Small Business Owner you, we can tell you with total confidence that being pretty isn’t everything! It’s certainly important, but not if it means you’re ignoring the functionality of your Site and making sure it all clicks. Beauty is nothing without substance!
You’ll need to get your thinking cap on and consider aspects like, does it implement responsive design that makes it friendly for mobile devices and smaller screen sizes? Can it rank in Search Engine Result Pages (SERP)? Is the functionality and user interface seamless? Can Customers navigate the Site with ease? Are there calls to action (CTA)?
Yes, my friend, lots of areas to focus on! If you’re not on top of this, it means you can all but say, ‘bye bye’ to those lovely Customers.
Working on Copy and Design Separately
