In any industry, success starts with getting your products and services in front of the type of people who are likely to purchase. Whether you’re a local Business operating out of a physical store, or an E-Commerce brand shipping throughout Australia, Search Engine Optimization (SEO) is one of tools you’ve got to be using to fuel your growth.
WHAT SEO CAN DO
Your Website may be navigation-friendly and selling products that are completely out of this world, but if nobody can find you Online you may as well can your presence on the Internet completely, and go back to traditional methods of driving people to your Business.
You need to be doing everything you can to ensure your Business shows in the first couple of pages when a potential Customer searches for a product or service like yours in Google or any other Search Engine. How do you do this? Through SEO!
RUNNING AN SEO CAMPAIGN
If you’re contemplating running an SEO campaign (and if you’re not, you need to have a quiet but firm word with yourself), you need to understand that SEO won’t give you magical results overnight. It’s a long-term Digital Marketing Strategy, and can take weeks or months before you see any notable improvement in result. This is doubly true if you’re in an industry with many tech-savvy operators who are doing SEO of their own.
While it may take some time for you to climb those Search Engine Rankings, a slow ascent is far better than doing nothing and watching your competitors overtake you. In the Digital world, the top spots in Search Results are the target of almost every campaign and have accordingly become somewhat of a battleground. Although your rise up the Search Engine rankings can be slow, if you’re smart and proactive, your new position can be lucrative for a long time to come.
Does an SEO campaign guarantee you success? To put it bluntly, no. You should be wary of anyone who tries to tell you otherwise. However, what it does do is give you a real chance of slowly but surely growing the amount of people you get landing on your Site each day. If done correctly, more people should equal more leads and sales. It may take time, but the rewards are worthwhile.
Get your Keywords Right
Keywords are the heart and soul of every SEO campaign and it’s essential that you carefully consider what you’re going to target. After all, your choices here are going to dictate exactly what you searches you start climbing the rankings for.
A massive part of researching the correct keywords is finding out which terms and phrases are drawing the most traffic Online. For instance, if you choose to target the phrase ‘family-owned pizza restaurant in Newcastle’, and rapidly climb the rankings, you may not see this translate into results. The reason is simple: there’s probably very few people searching that phrase Online. More likely, people are frantically tapping ‘Pizza delivery Newcastle’ into their smartphones as the threat of having to cook becomes more and more real. Always remember that the end goal is to pull a good weight of relevant traffic to your Site.
Get Help when it gets too Technical
As a Small Business Owner, there’ll come a point when you find SEO becomes ever so slightly too technical for you. When this happens it’s important to stay on track, and get help. Don’t let yourself get dispirited when you feel like your rise to SEO powerhouse is getting a little too advanced for you.
There are hundreds of options out there if you’re looking for somebody to help you take your SEO to the next level. Keep your eyes on the prize and reach out to them for a bit of help.
Here at Sites n Stores, we have Google-certified experts who can help you with your SEO no matter where you’re currently at. You no longer have to worry about catching up with Google’s constant algorithm updates (or even learning what this means), because we’ll do it for you. Give us a call and we’d be happy to discuss anything and everything SEO with you.