Unveiling the Power of Save the Sale Strategies for Small Business Ecommerce Stores
As you probably know, the landscape of ecommerce is extremely competitive. Given this, it is essential that Small Business overcome the constant challenge of retaining potential Customers who abandon their carts or hesitate to make a purchase.
Is it possible for Small Businesses to triumph over this challenge? Of course it is! We’re here to tell you just how to do it, through Save the Sale strategies. What are these? Continue reading and we’ll let you in on their secrets.
Implement Exit-Intent Pop-Ups
First up we have exit-intent pop-ups, and you can take our word for it, these are a powerful way to capture the attention of visitors who are about to leave your Website without completing a purchase. These pop-ups should address your Customers’ reasons for abandoning their carts, otherwise they will just be pointless and annoying. Believe us, no one wants that.
One major reason for Customers not completing their purchases is price; your pop-ups should address this by offering incentives such as discounts, free shipping, or limited-time offers to encourage visitors to reconsider their decision and complete their purchase. After all, it would be a tragedy for them to not realise just how amazing your products are!
Offer Abandoned Cart Emails
It’s not just price that stops consumers from completing their purchases. Many Customers abandon their carts for various reasons, including distractions or indecision. We’ve all done it, there’s too much going on in the world nowadays, and our smartphones have ruined our attention spans. Now, this is where our next Save the Sale strategy comes in.
Abandoned cart emails remind Customers about the items that they have left behind, encouraging them to complete their purchase and experience the products that they clearly had some interest in.
However, don’t just send a generic email and call it a day, that’s not going to convince anyone of anything. Make sure to include personalised recommendations and incentives to entice Customers back to your store and back to clicking that ‘Buy’ button!
Provide Live Chat Support
Although it seems as if everyone is spending more and more time Online these days rather than in the real world, there is one thing that has remained consistent. People still want to talk to other people!
Offering live chat support on your Website enables Customers to receive immediate assistance from a real person or a helpful bot with any questions or concerns they may have during the purchasing process.
It’s far easier to convince a Customer to complete their purchase before they have abandoned their cart, that’s why real-time interaction is imperative in helping address Customer hesitations and providing personalised assistance. The fewer questions they have while deciding to buy, the easier it is for them to trust your brand and guide them towards completing their purchase.
There you have it, we’ve let you in on the game-changing world of Save the Sales strategies. Never say we don’t do anything for our favourite Small Business Owners (that’s you by the way)!
By implementing these tactics on your Website your Small Business can effectively reduce cart abandonment rates, increase conversions, and ultimately overtake all your competitors in the cut-throat ecommerce landscape!