If you’re an Ecommerce Business owner, your eternal question is probably exactly the same as everybody else’s: how do I stand out from the crowd and steal Customers from under the noses of my Competitors?
With everybody now doing Search Engine Optimization (SEO), Pay Per Click (PPC), and releasing more Blogs than an angst-ridden teenager going through their arty phase, you’ve got to be smarter about how you appeal to your target market. One tool you’ve just got to be using is Google Shopping. Those who are browsing Online love it because it’s fast, streamlined, and allows you to instantly compare reviews, prices, and other information.
Below we talk you through what Google Shopping is, and give you a couple of pointers on how it can help YOUR Business.
Google Shopping Explained
Google Shopping allows Online Consumers to search and view products in much the same way that Google Search allows you to compare and use Web pages. Shopping results are triggered by the use of particular search terms. If you sell athletic gear Online and want to have a neat summary of your product, price, and a couple of snazzy images to appear when somebody searches ‘men’s Nike running shoes’, then congrats, you already pretty much understand what Google Shopping is.
Results can appear either under the specified ‘Shopping’ tab on Google, or at the very top of the Search Results page. Needless to say, the latter is a pretty coveted spot, and gives Small Business Owners a real leg up when it comes to getting ahead Online.
To the Highest!
Let’s dwell on that for a second. Google Shopping gives you the ability to show at the very top of Google (including being placed above traditional PPC results). The fancy Digital Marketing term for this is ‘prime shelf’, but it doesn’t take a degree to figure out that being the first thing people see can only help you to sell.
The beauty of this compared to PPC is twofold. Firstly, the clear display of price and image gives browsers a better idea if this is really the product they want before they click on your Ad. Secondly, due to the less-established nature of Google Shopping, the cost to you each time somebody clicks on your Ad is greatly reduced.
You Can Let Your Products Strut Their Stuff
When it comes down to making a purchase, you can use all the great sales copy in the world, but your Buyer is probably still going to want to see an image of your product. The use of high-quality images builds authority, and can reassure Consumers that this is the exact product they were looking for. This is particularly true in industries such as fashion, where appearance is a mighty large part of the buying decision.
By prominently displaying your (hopefully high-quality) images, Google Shopping allows you to pull an Online shopper in. Before they know it they’ve clicked your Ad and could be only one more click away from checking out.
It’s Easy to get Started
This is obviously a very brief guide to Google Shopping, but it does highlight some of the key benefits of this awesome Marketing Tool. Crucially, there’s no outlandish investment required to either set up or run a campaign… meaning you’ve really got no excuse not to get going.