Google Shopping is a must for any Small Business Owner with an Ecommerce store. Used smartly, it gives you the ability to get your products seen, and then paid for. We’ve yet to meet an entrepreneur who doesn’t like the sound of that.
In case you’re at all unsure about whether Google Shopping is really for you, or whether it’s going to be more hassle than it’s worth, we’ve put together the following Blog that will hopefully give you a nudge in the right direction.
Get Yourself Seen
Perhaps the biggest plus with Google Shopping is that it gives you another route to the very top of the Google listings. Pay Per Click is great for boosting your visibility and delivering you a quantity of relevant traffic, but since its launch Google Shopping has gone one step further. Shopping Ads actually appear above every other Ad type, right at the very top of any result page.
When you consider that these actually run at a lower Cost Per Click than PPC, you realize you’re getting a pretty fab deal.
Get More Customers To Your Site
Getting seen is great, but it’s only the (very important) first step. If your products are being seen by the right people, you want as many of them as possible to be clicking on your Ads and landing on your Site or product page. The great news for you is that Google Shopping Ads are almost twice as likely to get your viewer to click through.
We’ll discuss a couple more of the reasons behind this in a second, but a large factor in this is the fact that people searching for particular products or product types are closer to buying. If I’m for a Samsung S10 mobile phone, I’ve already done some degree of research on which brand I want, what I can reasonably expect to pay, and whether this is the right handset for me. All of this means I’m far closer to a purchase than I was the first time I Google ‘buy mobile phone Online’ and clicked through a couple of the PPC and Organic results for a bit of info.
Pictures Create Purchasers
Google Shopping Ads allow you to prominently display pictures of your products alongside any written text. Don’t overlook this, it’s a big step forward from text only PPC Ads. If you’re using high-quality images that show your products in their best light then you’re going to be able to create that instant ‘WOW’ factor that can trigger rapid purchases.
Even if your products aren’t the type to cause an impulse purchase, being able to see a picture of something is the next best thing to being able to reach out and touch it. It’s going to create a sense of legitimacy, which is going to help the viewer form the opinion that you’re a reputable supplier.
All things considered, if you’re selling Online, you should be selling through Google Shopping. Although there is a little bit of work involved in terms of getting your images and groups set up, the benefits are easily worth it.