Why Small Businesses Should Invest in Pinterest Marketing
We shouldn’t need to tell you that Social Media is an indispensable tool for Small Businesses to reach and engage with their target audience. However, you would be forgiven for overlooking certain platforms that may not share the limelight with their more well-known peers.
While giants like Facebook and Instagram are clearly the overlords of the Social Media sphere, you shouldn’t let Meta and Zuckerberg convince you that they are the only options out there.
One platform that is often overlooked, especially by Small Businesses, is Pinterest. This platform offers a unique set of advantages that can be a game changer for your Small Business. So let’s dive into why Pinterest can help you expand your Business’s online presence.
Visual Appeal
When scrolling through Social Media, people don’t want to read long expanses of text, that’s just going to make them feel like they are at school - talk about boring! What they do want is to look at pretty pictures, and there’s no better platform for that than Pinterest.
Pinterest’s highly visual nature makes it ideal for businesses looking to make a strong first impression and capture the attention of potential Customers that are into your niche. It allows you to put your best products and services front and centre through eye-catching images, making them look as appealing as possible. You don’t need to convince the users how good your products and services are because they’ve already seen it for themselves. Once an image is stuck in a user's brain, it won’t leave.
Expansive User Base
Don’t assume that just because it isn’t on the level of Meta’s cash cows Facebook and Instagram, that Pinterest does not boast a vast user base that is continuing to grow.
The platform has over 450 million monthly active users who are using it for a wide range of reasons. This diverse audience provides Small Businesses with an excellent opportunity to connect with people who have varied interests and preferences, meaning that you are bound to find the people that vibe with your business!
High Purchase Intent
One of the standout advantages of Pinterest is its users' high purchase intent. Bet we’ve got your attention now. Which Small Business Owner is not going to be interested in people that want to buy things! Many Pinterest users come to the platform with a clear purpose, to discover new products and ideas that they can buy or use.
We don’t think we need to say it, but just in case you don’t understand what we’re getting at, this makes Pinterest an ideal platform for Small Businesses looking to drive sales and conversions.
Longevity of Pins
Unlike other Social Media platforms whose posts have a short lifespan, Pinterest pins have a much longer shelf life. A well-optimised pin can continue to drive traffic and engagement for months or even years after it's initially posted, it’s almost like they are immortal!
This extended visibility will provide your Small Businesses with more long term value for your marketing efforts than some of the larger Social Media platforms.
Cost-Effective Advertising
“But I’m a Small Business Owner, I can’t afford to invest in Pinterest,” we hear you say. Well, you’d be wrong. All businesses no matter how small deserve to get their name out there.
Luckily, Pinterest offers cost-effective advertising options, including promoted pins. Small Businesses with limited budgets can set specific ad spend limits, ensuring they get the most out of their advertising dollars and don’t wind up in crippling debt.
Idea Generation
Pinterest is a platform built on the idea of discovery, with users often turning to the platform for inspiration. Seriously, how many wedding, food, or redecorating boards have you seen on Pinterest? We know that we’ve seen countless.
We believe that you and your business are already inspirational, but through Pinterest you can position your business as a source of inspiration by sharing creative and informative content related to your niche. This will cause potential Customers to associate you with this niche, meaning that if they are ever in need of products or services related to your industry, they will immediately turn to you. Nothing like a few mind games to broaden your Customer base.
We think by now we’ve probably convinced you that you should add Pinterest to your Marketing arsenal to blast away your competitors. But in case you need reminding, its visual nature, expansive user base, high purchase intent, and cost effective advertising options make it an excellent choice for Small Businesses looking to expand their Online presence past the major platforms.