Why Small Businesses Shouldn’t Sleep on Bing PPC Marketing
In the world of Digital Advertising, Google reigns supreme as our benevolent overlord. It's easy to see why, with its dominant Search Engine market share and robust advertising platform, Google Ads is the go to choice for many businesses, however, there is another platform lurking in the shadows…
Today, we’re here to explore why Small Businesses shouldn't sleep on Bing PPC Marketing, and explain how it can help you make a big impact by complementing your Digital Advertising Strategy.
A Significant User Base
Hear us out with this one! We’re not saying that Google doesn’t have a massive user base, of course it does, we would be insane to say otherwise. What we are saying however, is that Bing isn’t far behind!
Bing is the default Search Engine for all Microsoft devices, including Windows and Xbox, which means it's used by millions of people worldwide. I mean, come on! How many people do you know who default to Windows because they can’t use a Mac, and how many more do you know that are permanently attached to their Xbox? Quite a lot, we’d imagine.
Ignoring this substantial user base means missing out on all of these potential Customers who use Bing over Google, not a very good business decision if you ask us…
One of the most compelling reasons we have for why you should consider Bing PPC is the reduced competition compared to Google Ads.
Your business is amazing, and we’re sure that your products and services are too. They deserve to receive all the attention that they are worthy of, and with many advertisers focusing their efforts on Google, your ads can receive the best visibility possible.
If anything is true about Small Businesses, it’s that they have small Advertising budgets, and that’s where Bing PPC comes in.
As we stated just before, there is much less competition on Bing PPC compared to Google, which means lower costs per click, allowing you to stretch your advertising budget further and achieve a higher return on investment. That sounds good to us!
OK, enough about Bing’s user base and cost effectiveness, it's finally time to move onto what really matters, the meat and potatoes if you will, the features.
You could create the best ads in the world and it would be all for nothing if they reach the wrong audience. That would suck, wouldn’t it? Luckily, with Bing’s robust demographic targeting options you can refine your audience based on factors such as age, gender, location, and even device type. Talk about being thorough!
This level of targeting can help you reach your ideal Customers more effectively, especially if you know them well, and if you're as amazing of a business owner as we think you are, then you’ll know your audience to a tee!
Integration with Microsoft Advertising
Bing Ads is seamlessly integrated with Microsoft Advertising, making it easy to manage your campaigns across multiple platforms. This allows you to more easily reach a broader audience that we’re sure will be just as excited about your products as you are.
This integration also simplifies the advertising process, causing you less of a headache so you can save all that money you’ve been spending on paracetamol. Additionally, this simplification frees up a valuable resource that we know as a Small Business Owner you have none of - time!
With everyone and their mother being on their phones nowadays, you would have to be out of your mind to not optimise your ads for Mobile devices.
Luckily, Bing Ads is here to save the day again, providing various tools and features to create ads optimised for Mobile screens, ensuring your business remains accessible to users on various devices. Who even uses a computer to look at the internet these days, anyway?
With its substantial user base, cost effectiveness, and variety of amazing features, Bing can be a valuable addition to your Digital Marketing strategy.
By diversifying your advertising efforts across multiple platforms, you can maximise your reach and connect with a broader audience, ultimately driving growth and success for your Small Business.
So, don't sleep on Bing PPC Marketing, it might just be the boost your business needs!