At Sites n Stores we love Social Media and we love SEO, don’t ask us to choose a favourite, that’s not fair!
If you’re a regular reader of this blog you know that we go on about these things like there’s no tomorrow, and why not! They are amazing after all!
However, what happens when you put these two things together? That’s right, we’ve turned into mad scientists, we’re combining them and there's nothing you can do to stop us!
Ahem… Anyway, you may think that we have gone mad (and maybe we have) but what you don’t know is how this creation can help you thrive. Trust us, before you know it you’ll be screaming ‘IT’S ALIVE!’
What is Social Media SEO
You know what Social Media is, you know what SEO is but what on Earth is Social Media SEO?!
Don’t stress, we’re experts in both so when you combine them we have double the knowledge. Sit down, buckle up and learn what this concoction of Digital Marketing tools is!
Social media SEO involves optimising your Social Media profiles, posts, and content to improve their visibility and rankings on the platforms’ search engines and external search engines like Google.
Pretty simple right? It might sound like we hyped it up a bit too much in the beginning but you won’t be thinking that when you learn what it can do for your business!
How Small Businesses Can Implement Social Media SEO
So, we’ve talked and talked about Social Media SEO having the ability to bring your business’s online presence to life, but this doesn’t mean much if you don’t know what strategies to use.
So, keep reading the ramblings of the mad scientists that are Sites n Stores and watch as we turn you into a Social Media SEO master!
Keyword Research: Conduct keyword research to identify relevant keywords and phrases that your target audience is likely to use when searching for businesses like yours on Social Media. Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to discover high-volume and low-competition keywords.
Optimise Your Profiles: Optimise your Social Media profiles by including relevant keywords in your bio, description, and headline. Use consistent branding across all your profiles to reinforce your brand identity and improve recognition.
Create High-Quality Content: Create high-quality, engaging content that resonates with your audience and encourages interactions such as likes, comments, and shares. Use relevant keywords and hashtags in your posts to increase their visibility and reach on Social Media platforms.
Use Hashtags Strategically: Incorporate relevant hashtags into your Social Media posts to expand their reach and attract users interested in similar topics. Research trending hashtags and industry-specific hashtags to identify opportunities for increased visibility and engagement.
Encourage User Engagement: Encourage user engagement by responding to comments, messages, and mentions promptly. Engage with your audience by asking questions, running polls, and hosting interactive contests or giveaways. Increased engagement signals to Social Media algorithms that your content is valuable and relevant, leading to improved visibility and reach.
Analyse and Adjust: Regularly monitor and analyse your Social Media performance using analytics tools provided by the platforms themselves or third-party analytics tools. Track key metrics such as reach, engagement, and conversions to identify trends and opportunities for improvement. Adjust your Social Media SEO strategy based on insights gained from data analysis.
Why Social Media SEO is Important for Small Businesses
So, that seems like a lot of work we hear you say. Patience dear proteges, we were just about to get into the results that you will glean from your experiments!
Increased Visibility: Optimising your Social Media profiles and content for SEO increases your visibility and reach on these platforms, making it easier for potential Customers to discover your business and engage with your content.
Improved Brand Awareness: By appearing in search results for relevant keywords and hashtags, your brand becomes more visible to users interested in your products or services, leading to increased brand awareness and recognition.
Enhanced Website Traffic: Optimising your Social Media content for SEO can drive traffic to your Website, blog, or Online Store, leading to increased Website visits, engagement, and conversions.
Competitive Advantage: Implementing Social Media SEO tactics gives your Small Business a competitive advantage by improving your visibility, reach, and engagement compared to competitors who are not optimising their online presence.
Better Customer Engagement: Engaging with your audience on Social Media platforms through optimised content and interactions fosters meaningful connections with your Customers, leading to increased loyalty, advocacy, and repeat business.
There you have it, that is all the information that we have to give you. So run forth our proteges, conduct your experiments and watch your Social Media platforms come alive!
Don’t forget to implement the tactics we have given you and always remember who helped your experiments succeed. If you should see any other potential students send them our way and soon we’ll make Social Media SEO take over the world!