Mastering the Clock: The Best Time to Post on Social Media for Small Businesses

Before diving into ideal posting times for Social Media content, it's crucial that you understand your target audience. Different demographics have different Online habits and schedules, so you want to make sure that you’re not posting for a different demographic’s schedule. Appealing to people that have no interest in your business is not going to get you anywhere. 

But how do you understand your target market’s schedule? Consider factors such as age, location, and industry to tailor your posting strategy. Tools like analytics and insights provided by Social Media platforms can help you gather data on when your audience is most active, so you can make sure that their eyeballs are on you and your fantastic business!

It’s a big wide world out there, and if you listened to your teachers at school you’ll understand that there are many time zones, and people all over the planet are currently experiencing a different time than you.

Unless you’ve been living under a rock or are a technophobe, you’ll know that Social Media is a global phenomenon and various platforms boast a worldwide audience that can interact with each other in real time. This occurs no matter what point of the day or night it is for them.

Given this, it is possible that your target audience may span multiple time zones, so don't just post at the ideal times wherever you are located. Adjust your posting schedule to cater to a global audience. Experiment with posting at different times to find the sweet spot that accommodates your diverse followers around the world.

As with anything you try on Social Media, or Online in general, you shouldn't just choose a strategy and stick with it. Your chosen plan may work for a short while, but as the world moves forward it will quickly become irrelevant and we know your business is too good to become irrelevant!

As we’ve already said (hopefully you were paying attention…) the best posting times can vary based on your specific niche and audience. That’s why it’s best to experiment with different posting schedules and content types to see what works best for you and your followers. If you don’t get it right the first time, who cares! Social Media is forever (let’s hope so at least, we’re all addicted to it) so you can try as many times as it takes to find the right formula.

However, you can’t just judge this by yourself, you’re not designed for that but do you know what is? Analytics! We love them here and rightfully so, they ensure that you are able to track the performance of your posts and refine your strategy accordingly.

Well, we’re pretty sure we’ve convinced you by now that timing plays a pivotal role in the success of your Social Media endeavours. So, what are you waiting for!? Now that you understand the science behind the best times to post on Social Media, get to work tailoring your strategy to your audience, and maximise your Online visibility and engagement! You deserve it!