To put it simply, Search Engine Optimisation is just a term for all the tricks and tools you can use to ensure that your Website is as visible as possible on Search Engine results pages, such as Google. And who doesn’t want to appear higher on Google, right? Think about the well-known brands that dominate…
Read More About The 3 Easiest Ways to Optimise Your SEO Campaign
Google Shopping is a great way for Small Business Owners with an Ecommerce Store to increase their revenue, improve brand awareness and reach out to a larger audience. However, while it’s an extremely effective Digital Marketing Tool, getting it perfect the first time can be tricky. Much like Google AdWords, Google Shopping is an artform,…
Read More About 5 Disastrous Mistakes You Don’t Want to Make on Google Shopping
Since its launch in 2010, Google Shopping has made a huge impact on how people research products, shop and browse Online. Because of this, more and more Businesses, both large and small, are jumping on board. Google Shopping has evolved into a fantastic way for people with an Online Store to market their Business and…
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Nowadays, with so much information so readily available, almost all consumers will make a purchase only after doing some level of research Online. As an Ecommerce Store Owner, the trick is knowing how to stand out from your competition and appeal to your potential customers. It sounds easy enough, but with the increasing level of…
Read More About Google Shopping: What is it and Why You Need it for Your Ecommerce Store
With Mobile now overtaking Desktop in consumer popularity, providing a seamless and engaging user experience for your audience is now more important than ever. And that’s where Mobile Apps come in. You may have noticed the increasing number of Mobile Apps for quite some time, and have finally decided to create your own for your…
Read More About How to Build a Mobile App for Your Business in Just 8 Easy Steps
As Small Business Owner with a Website or Ecommerce Store, you hopefully know the importance of tracking data in determining your overall success Online. It’s essentially how you differentiate the big Marketing wins from the epic fails. But did you know that tracking metrics for your Mobile App was just as important? And further to…
Read More About The 7 Mobile App Metrics That Matter for Your Small Business
As retail competition increases at a staggering pace, more and more Businesses are choosing to migrate to the palms of their customers’ hands – via Apps on their Smartphones. And it’s not just larger organisations taking advantage of this new-found playing field, with Small Business Owners joining in on the action. And it’s no wonder…
Read More About How a Mobile App Transformed the Fortunes of These Businesses
As consumers go mobile in their tens of millions, large corporations and conglomerates are rushing to satisfy the demand, predominantly through the creation of their very own Mobile Application. But it’s not just these larger organisations that are embracing the phenomenon that is Mobile Apps. Many Small Businesses too, are starting to realise the extensive…
Read More About 7 Things to Consider When Creating Your Small Business App
When Google first announced in 2015 that mobile searches officially outnumbered traditional desktop searching, no one was really all that surprised. Now, 3 years on, Mobile is continually growing as one of the most popular ways that people engage with technology. Sorry desktop, it looks like your days are numbered! This means that if your…
Read More About 6 Reasons Why Your Small Business Needs an App
The traditional brick-and-mortar shops are slowly becoming a thing of the past, with Ecommerce websites leading the charge when it comes to retail purchases. Ecommerce is now serious business, meaning small business owners need to think about how they can create the best possible online retail experience for their customers. Just as brick-and-mortar shops need…
Read More About 6 reasons why you need a custom designed Ecommerce store
