Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers.
It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for Social Media that engages and inspires your audience! The more you can draw in your audiences’ attention, the better chance you’ll have at making sales, boosting brand awareness and retaining Customers.
It can seem like a daunting process, and as we can imagine you want to ensure you’re making the most of the platforms your business can be found on. Not trying to be dramatic, but how you present on Social Media can make or break a business.
Want to find out how you can MAKE it? Read on to see how you can create the perfect content for Social Media.
Tell a Story
Everyone watches films, indulges in a good book, tunes into the news, maybe even plays video games. Do you know what these have in common? They all tell some kind of story, and we’re all engaging and consuming that story.
And if you’re engaging in stories, naturally this means your target audience is too.
Challenge yourself to look at your product or service in a different way, rather than just its features and benefits. How will it change the life of your Customer? What solution does it provide?
Think of the beginning, middle and end of the story that your Customer goes through before being completely satisfied at the end after having purchased your product or service.
Maybe it could be a story about how your business began or what the business’s mission is!
Stories are going to make your content more meaningful to help you connect with your target audience.
Use Customer Testimonials
You know those Online reviews you’ve been building to improve your chances of landing a new Customer? It’s time to put them to use!
Social proof in the form of testimonials is a fantastic way of gaining the trust of your audience. So many Customers base their purchasing decisions on a review or testimonial.
You can use different kinds of content types, posting written reviews as well as video testimonials so your audience can hear about the goodness that your business provides straight from a Customer’s mouth! Don’t be afraid to edit a few testimonials together into a video package for a smooth and convincing piece of content.
Share a Sneak Peek
Something that your audience may love to see, is how your product or service comes together behind the scenes!
Showing how your product is made or by giving employee insights and sneak peeks into your business is intriguing to your Customers.
Lately, a big trend on TikTok has been businesses filming themselves packing orders they receive. It’s creative and a really beautiful way to show some inner workings of your brand.
Show off your good work culture, how wonderfully you package your products, the care you take in creating an incredible service or any sneak peeks into your process.
Post Content From Other Sources
Creating your own content is necessary, but you can take a break every once in a while if needed. In fact, it gives your audience a break from your constant content too. It’s perfectly fine to be sharing articles or posts from other brands.
Posting relevant articles and information that your audience will find useful or entertaining is a great way to prove you’re up to date with the latest within your industry and can even help you connect with other brands (who might share some of your content in return!).
Social Media doesn’t have to be as scary as it may seem! It’s also not too difficult to create really engaging content without a massive budget. Be creative, know your audience and engage your target audience by showing off your sensational business.
Ensure Writers Stay Consistent
Now that you’ve nailed down the voice of your brand, as well as even listing characters that use that voice for reference, you can begin crafting your content utilising the table you made!
Every time a new writer, or someone creating content, enters your business, show them the table created so you know that your content is going to remain the same for your audience.
The more consistent your brand voice is, the more likely your audience will recognise your brand and connect with you and your team can focus on and successfully implement that voice throughout marketing strategies.
Congratulations on finding your voice! It’s key for your marketing campaigns and overall brand awareness. Remember to revisit your brand voice too as time goes on, check in with your content and writing team to make any changes or update it as it needs. Also monitor and measure any audience reactions so you can adjust accordingly.