If you’re writing blogs and constantly scouring the web for photos and images for your Site, you may find that what you find doesn’t necessarily suit your brand’s personality or identity. This could be the sign that crafting your own brand’s character is the direction you should start considering. Creating your own character can give…
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Everyone’s favourite buzz words: Foundational Digital Marketing. And yes, that was a slightly sarcastic statement, because we know that Digital Marketing can quite often incite fear in the heart of any Small Business Owner. We don’t blame you! It can be scary, unknown territory to delve into. But one thing’s for sure, if your business…
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Do you engage in any writing within your job? Most likely your answer was a resounding ‘Yes’. The majority of roles involve some form of writing nowadays. Maybe you’re in charge of writing a whole blog and managing a Social Media platform for your company, or perhaps the only writing you do all day is…
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As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
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While the average person receives 88 emails a day, Email Marketing still tops the list of powerful and effective marketing strategies. Email click-through rates are higher than the click-through rate of Google’s search network and Facebook advertising combined! So you can bet sending your audience these Emails really be a very cost effective marketing method….
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Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content. Once upon a time, that may have been enough to…
Read More About How Your SEO and Content Marketing Strategies Can Work in Harmony
Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
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Ah, blogs. We know you might have been putting this off for a while, because the hardest part about writing a blog is to put your fingers on the keyboard and type out that first word. We’ve been there! Our advice comes from first-hand experience of blog creation, and we want to share our knowledge…
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Even when you’re working with a professional, getting your Website design just right can be a tricky process. Having something that looks great is always nice, but it’s too easy to get invested in colour palettes and image placement as your whip up your work of art to rival the Sistine Chapel. Never, ever forget…
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Do you think having a Website is all you need to grow your Business Online? Although it’s a great start, it’s exactly that: a start. These days, written content and Search Engine Optimisation (SEO) are closely linked. Your Website’s written content needs to be crafted in a way that will deliver the most benefit. It…
Read More About 7 SEO Tips To Keep in Mind When Writing Content for Your Site
