Nowadays, online transactions and interactions have become the norm, meaning that you don’t just have to gain your customers’ trust in person, but online too! This can present a challenge, as it’s harder to gain someone’s trust when you aren’t speaking face to face, and many Small Business Owners don’t know where to start, that’s…
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In today’s digital age, Instagram has emerged as a powerful platform for Small Businesses to connect with their customers and build a strong online presence. With millions of active users and intense competition, it’s crucial that you create Instagram content that stands out and grabs attention. That’s why we have put together five surefire ways…
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A homepage is key to making a successful Website. It gives viewers the impression on what the rest of your Website and your business is about. If your homepage is not appealing, then a viewer is not going to give the rest of your Website or your business a chance and you’ve just lost a…
Read More About 5 Ways Visual Elements help to Create an Engaging Homepage
The Web design requirements for Small Businesses differ hugely, so choosing the right Web development tool can be difficult! Your business may need something highly specialised, or just a basic off-the-rack design. Finding a Web platform that fits perfectly is hard, but we believe that there’s one product on the market that is adaptable enough…
Read More About 9 Reasons Why You Need to Hire a Professional Website Designer
We all know it’s been a wild few years, and we wouldn’t blame you if all you felt like doing was curling up into a ball and going to sleep. That is a big 2023 vibe! But you might be surprised to hear that this could be the year to go one step further with…
Read More About Why 2023 Is a Great Year to Get Your Small Business Online
Choosing a logo can be one of the toughest decisions for any Small Business Owner. Do you leave your beloved Small Business’s logo design in the hands of someone who doesn’t know the first thing about your business? Or do you bravely, though perhaps a tad foolishly, attempt to craft your own logo… despite your…
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In a Digital Marketing world run by our Customers’ behaviour, one of the only ways to capitalise on how they go about their business on your Website is to be analysing and understanding the data that is being produced. The more you’re able to comprehend, the more effective the changes and updates you can implement…
Read More About How Interpreting Web Analytics Leads to Conversions
With so many Marketing campaigns being digital these days, Landing Pages have become a staple in the Digital Marketing home. Used to maximise conversions and generate leads, Landing Pages help enhance these Marketing strategies by promoting specific products and/or services that your business provides. They are a guiding light, coaxing Customers further down the conversion…
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You’d think Email Marketing would be a thing of the past, but they’re still kicking goals for businesses today! 69% of marketers use email newsletters with the aim of connecting with and inspiring Customers. If your email newsletter is engaging with your subscribers in the right way, you’ll be building an ongoing relationship which can…
Read More About 4 Key Elements for the Perfect Email Newsletter
Content is a key element of your Website! You need to be expressing, through written text, exactly what your business does, all while conveying a clear voice for your brand. If your content is not connecting to your audience, then they’ll be jumping ship from your Website as fast as you can say, “Read my…
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