Marketing

Why Every Small Business Needs Foundational Digital Marketing

Everyone’s favourite buzz words: Foundational Digital Marketing. And yes, that was a slightly sarcastic statement, because we know that Digital Marketing can quite often incite fear in the heart of any Small Business Owner. We don’t blame you! It can be scary, unknown territory to delve into. But one thing’s for sure, if your business…

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Paid Social Media Advertising Guide for Small Businesses

Social media advertising is a game-changer for small businesses looking to level the playing field with larger competitors. With over 90% of marketers now claiming that social media is important to their business, jumping into the mix is not just an option—it’s a necessity. But with many social platforms, each with its own unique advertising…

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How to Beat Your Business Competitors in Three Simple Steps

We know that every Customer counts, and that means there’s no rest for ambitious small businesses (it’s exhausting!). Maybe your product or service is one-of-a-kind, but remember, rivals are always around the corner, vying for the same Customer satisfaction you aim to provide. Want to ensure that your competitors are left in the dust, capturing…

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Write Engaging Website Content with These 6 Easy Steps

Your small business Website is where your potential Customers manage to catch a glimpse into the heart and soul of your brand. And the content on your Site—every word, every phrase, and every carefully-crafted line—forms an impression that can be the difference between them bouncing off faster than the speed of light, or converting them…

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4 Benefits of Influencer Marketing for Small Businesses

There is no shortage of Social Media Influencers nowadays, and there are more than enough of them to go around, even for Small Businesses! This is why Influencer Marketing has become an effective Marketing Strategy for so many Small Businesses. With their established loyal followings, Influencers can be powerful allies for Small Businesses looking to…

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4 Ways to Master Your Online Job Advertisements

Gone are the days of traditional newspapers ads and in-person interviews. Small Businesses now need to implement a digital recruitment process to compete with larger companies and attract top talent. Ever increasing digitisation gave us the creation of various online recruitment platforms, meaning that Small Business Owners now have a wealth of tools and strategies…

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