How To Ensure Your Next Site Design Is A Success

Even when you’re working with a professional, getting your Website design just right can be a tricky process. Having something that looks great is always nice, but it’s too easy to get invested in colour palettes and image placement as your whip up your work of art to rival the Sistine Chapel. Never, ever forget…

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Our 3 Fave Google Ads Tips

Now that nearly every Small Business Owner out there is doing it, it’s more important than ever to be getting your Google Ads campaign right. While getting your campaign set up and your Ads running is still a fairly straightforward affair, there’s an increasing array of options to help you with that fine-tuning.  In order…

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Why Your Mobile Site is More Relevant Ever

All the way back in the stone ages of March 2018, Google finally moved to ‘Mobile-First Indexing’. While the reaction from the vast majority of Small Business Owners was best described as a variation of ‘what are they talking about?’ it was a fairly significant announcement. In simple terms, this marked the point at which…

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How To Increase The Profitability Of your Google Ads

Google Ads – also known as Pay Per Click (PPC) – is a proven tool when it comes to driving a quantity of targeted traffic to your Website. However, just like everything else in Business, once you’re up and running, you need to set aside some time to see how you can really maximise the…

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WHY PAY PER CLICK IS STILL THE FOUNDATION OF DIGITAL MARKETING

As the world becomes increasingly Digital, Marketing Strategies have evolved to keep up with the changing times and Customer behavior. What used to work effectively decades ago no longer holds the same power to attract buyers today. It’s pretty obvious by now that the world has already shifted from traditional to Digital Marketing. More and…

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HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY

Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….

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WHAT WILL A PROFESSIONAL SEO TECHNICIAN DO TO HELP MY WEBSITE?

As a Small Business Owner, chances are you’re too busy running the day-to-day to try and develop a comprehensive Digital Marketing Campaign. You’re already monitoring staff, checking daily sales, and running a Business. Do you have time to write content for your website, upload photos to Social Media, and make sure your Website is Search…

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7 SEO Tips To Keep in Mind When Writing Content for Your Site

Do you think having a Website is all you need to grow your Business Online? Although it’s a great start, it’s exactly that: a start. These days, written content and Search Engine Optimisation (SEO) are closely linked. Your Website’s written content needs to be crafted in a way that will deliver the most benefit. It…

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