Copywriting

Captivating Introductions: Why They Matter and How to Master Them

As a Small Business, your Online Marketing materials, including Websites, Social Media Posts, email campaigns, and blog articles, are the gateway to attracting and engaging your target audience.    But where should you start? It all begins with a captivating introduction (just like this one). Don’t agree? Well, we’re here to convince you. In this…

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4 Ways to Master Your Online Job Advertisements

Gone are the days of traditional newspapers ads and in-person interviews. Small Businesses now need to implement a digital recruitment process to compete with larger companies and attract top talent. Ever increasing digitisation gave us the creation of various online recruitment platforms, meaning that Small Business Owners now have a wealth of tools and strategies…

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How to Create the Landing Page of Your Dreams

With so many Marketing campaigns being digital these days, Landing Pages have become a staple in the Digital Marketing home. Used to maximise conversions and generate leads, Landing Pages help enhance these Marketing strategies by promoting specific products and/or services that your business provides. They are a guiding light, coaxing Customers further down the conversion…

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4 Key Elements for the Perfect Email Newsletter

You’d think Email Marketing would be a thing of the past, but they’re still kicking goals for businesses today! 69% of marketers use email newsletters with the aim of connecting with and inspiring Customers. If your email newsletter is engaging with your subscribers in the right way, you’ll be building an ongoing relationship which can…

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