Copywriting

Why Every Small Business Needs Foundational Digital Marketing

Everyone’s favourite buzz words: Foundational Digital Marketing. And yes, that was a slightly sarcastic statement, because we know that Digital Marketing can quite often incite fear in the heart of any Small Business Owner. We don’t blame you! It can be scary, unknown territory to delve into. But one thing’s for sure, if your business…

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The most common spelling mistakes that could be killing your conversion rates

Getting your Small Business Online is absolutely crucial in staying ahead of your competition in the world of Digital Marketing. But, you have to utilise your online presence to the best of its potential. Part of this is making sure that no spelling mistakes exist anywhere on your Website. Spelling mistakes will cause potential clients…

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Unleashing the Power of AI: A Guide for Small Businesses in Digital Marketing

Today we’re talking about artificial intelligence (AI). Wait, don’t run away! We promise it’s not as scary as it seems! On the contrary AI isn’t coming to destroy you (at least not yet…) it’s actually here to help time-strapped Small Business Owners promote their businesses. See, now we’ve got your attention!   No doubt as…

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Paid Social Media Advertising Guide for Small Businesses

When your customers are on social media, their attention is a valuable yet fleeting currency, and small businesses like yours stand to gain or lose a significant portion of market share based on how engaging their social media copy is. You need to create content that captivates and resonates with your audience, and yes, doing…

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Write Engaging Website Content with These 6 Easy Steps

Your small business Website is where your potential Customers manage to catch a glimpse into the heart and soul of your brand. And the content on your Site—every word, every phrase, and every carefully-crafted line—forms an impression that can be the difference between them bouncing off faster than the speed of light, or converting them…

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