Copywriting

Paid Social Media Advertising Guide for Small Businesses

When your customers are on social media, their attention is a valuable yet fleeting currency, and small businesses like yours stand to gain or lose a significant portion of market share based on how engaging their social media copy is. You need to create content that captivates and resonates with your audience, and yes, doing…

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Write Engaging Website Content with These 6 Easy Steps

Your small business Website is where your potential Customers manage to catch a glimpse into the heart and soul of your brand. And the content on your Site—every word, every phrase, and every carefully-crafted line—forms an impression that can be the difference between them bouncing off faster than the speed of light, or converting them…

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Captivating Introductions: Why They Matter and How to Master Them

As a Small Business, your Online Marketing materials, including Websites, Social Media Posts, email campaigns, and blog articles, are the gateway to attracting and engaging your target audience.    But where should you start? It all begins with a captivating introduction (just like this one). Don’t agree? Well, we’re here to convince you. In this…

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